May 21, 2022
Degree and Major Requirements
A student must complete a minimum of 39 SMAD credits. In addition to courses in the School of Media Arts and Design, students must complete at least 75 non-SMAD credits.
This professionally oriented concentration provides students with the knowledge and skills to create and manage advertising programs emphasizing new media. In addition to the theoretical concepts underlying advertising, students learn strategic creative writing, effective message design, and media production. Students also learn strategic planning, implementation and evaluation of new media technologies, and research and analysis of current trends and applications. The program reviews ethical and legal issues involved in the creative advertising process and the use of new media. Students planning careers in creative advertising should obtain a broad liberal arts education to better understand the characteristics that make the diversified communication process effective across various media and organizations.
Media Arts and Design Requirements (for B.A. degrees)
A student must complete a minimum of 39 SMAD credits. In addition to courses in the School of Media Arts and Design , students must complete at least 75 non-SMAD credits.
- General Education 41 Credit Hours 1
- Foreign Language classes (intermediate level required) 0-14 Credit Hours 2
- Philosophy course (in addition to General Education courses) 3 Credit Hours
- University electives 23-37 Credit Hours
- Major requirements (listed below) 39 Credit Hours
1 The General Education program contains a set of requirements each student must fulfill. The number of credit hours necessary to fulfill these requirements may vary.
2 The foreign language requirement may be satisfied by successful completion of the second semester of the intermediate level of the student's chosen language (typically 232) or by placing out of that language through the Department of Foreign Languages, Literatures and Cultures' placement test.
Core Requirements: 15 Credit Hours
Choose one of the following programs: 24 Credit Hours
- Converged Media
- Creative Advertising
- Digital Video and Cinema
1 Students may receive SMAD credit for either SMAD 301 or SMAD 301L , but not both.
Creative Advertising Concentration Requirements
Choose one of the following: 3 Credit Hours
Choose one of the following Applied Skills courses: 3 Credit Hours
Choose two of the following Critical Analysis courses: 6 Credit Hours
1 This course fulfills the College of Arts and Letters writing-intensive requirement for the major.
2 These courses satisfy concentration requirements when the topic is appropriate.
3 Students may receive SMAD credit for either SMAD 301 or SMAD 301L , and SMAD 472 or SMAD 472L , but not both.
Recommended Schedule for Majors
Choose one of the following: