Dec 12, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Media Arts and Design, Creative Advertising Concentration, B.A.


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Degree and Major Requirements

A student must complete a minimum of 39 SMAD credits. In addition to courses in the School of Media Arts and Design, students must complete at least 75 non-SMAD credits.

Concentrations 

Creative Advertising

This professionally oriented concentration provides students with the knowledge and skills to create and manage advertising programs emphasizing new media. In addition to the theoretical concepts underlying advertising, students learn strategic creative writing, effective message design, and media production. Students also learn strategic planning, implementation and evaluation of new media technologies, and research and analysis of current trends and applications. The program reviews ethical and legal issues involved in the creative advertising process and the use of new media. Students planning careers in creative advertising should obtain a broad liberal arts education to better understand the characteristics that make the diversified communication process effective across various media and organizations.

Degree and Major Requirements


A student must complete a minimum of 39 SMAD credits. In addition to courses in the Media Arts and Design, School of , students must complete at least 75 non-SMAD credits.

Degree Requirements


Required Courses


  • General Education  41 Credit Hours 1
  • Foreign Language classes (intermediate level required) 0-14 Credit Hours 2
  • Philosophy course (in addition to General Education  courses) 3 Credit Hours
  • University electives 23-37 Credit Hours
  • Major requirements (listed below) 39 Credit Hours
Total: 120 Credit Hours

Footnotes

1 The General Education  program contains a set of requirements each student must fulfill. The number of credit hours necessary to fulfill these requirements may vary.
2 The foreign language requirement may be satisfied by successful completion of the second semester of the intermediate level of the student’s chosen language (typically 232) or by placing out of that language through the Department of Foreign Languages, Literatures and Cultures’ placement test.

Major Requirements


Choose one of the following programs: 24 Credit Hours

  • Converged Media
  • Creative Advertising
  • Digital Video and Cinema
  • Journalism
Total: 39 Credit Hours

Footnote

1 Students may receive SMAD credit for either SMAD 301  or SMAD 301L , but not both.

Concentration Requirements


Choose one of the following: 3 Credit Hours


Total: 39 Credit Hours


Footnotes

1 This course fulfills the College of Arts and Letters writing-intensive requirement for the major.
2 These courses satisfy concentration requirements when the topic is appropriate.
3 Students may receive SMAD credit for either SMAD 301  or SMAD 301L , and SMAD 472  or SMAD 472L , but not both.

Recommended Schedule for Majors


First Year


Total: 30 Credit Hours


Second Year


Total: 30 Credit Hours


Third Year


Total: 30 Credit Hours


Fourth Year


Total: 30 Credit Hours


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