Oct 02, 2023  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Media Arts and Design, Creative Advertising Concentration, B.S.

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This professionally oriented concentration provides students with the knowledge and skills to create and manage advertising programs emphasizing new media. In addition to the theoretical concepts underlying advertising, students learn strategic creative writing, effective message design, and media production. Students also learn strategic planning, implementation and evaluation of new media technologies, and research and analysis of current trends and applications. The program reviews ethical and legal issues involved in the creative advertising process and the use of new media. Students planning careers in creative advertising should obtain a broad liberal arts education to better understand the characteristics that make the diversified communication process effective across various media and organizations.

Degree and Major Requirements

A student must complete a minimum of 36 SMAD credits. In addition to courses in the School of Media Arts and Design , students must complete at least 78 non-SMAD credits.

Degree Requirements

Required Courses

  • General Education  41 Credit Hours 1
  • Quantitative requirement 3 Credit Hours 2
  • Scientific Literacy requirement 3-4 Credit Hours 2
  • University electives 36-37 Credit Hours
  • Major requirements 36 Credit Hours

1 The General Education  program contains a set of requirements each student must fulfill. The number of credit hours necessary to fulfill these requirements may vary.
2 In addition to course work taken to fulfill General Education  requirements.

Total: 120 Credit Hours

Major Requirements


1 Students may receive SMAD credit for either SMAD 301  or SMAD 301L , but not both.

Choose one of the following concentrations: 24 Credit Hours

  • Converged Media
  • Creative Advertising
  • Digital Video and Cinema
  • Journalism
Total: 36 Credit Hours

Concentration Requirements


1 This course fulfills the College of Arts and Letters  writing-intensive requirement for the major.

Choose one of the following: 3 Credit Hours


2 These courses satisfy concentration requirements when the topic is appropriate.


2 These courses satisfy concentration requirements when the topic is appropriate.
3 Students may receive SMAD credit for either SMAD 301  or SMAD 301L , and SMAD 472  or SMAD 472L , but not both.

Total: 36 Credit Hours

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