May 25, 2026  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog

SCOM 456. Fundraising Campaigns and Donor Motivation


Credits 3.00 PeopleSoft Course ID 014685 Grading Basis GRD

This course examines the theories and practices of fundraising campaigns, including campaign planning, fundraising communication, donor research and motivation, branding and message development, stewardship and recognition, special events, planned giving, capital campaigns, program evaluation, and fundraising ethics. Prerequisite(s): Fully-admitted SCOM major or minor and junior or senior standing.