May 25, 2026  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog

SCOM 462. Student-Run Public Relations Firm


Credits 3.00 PeopleSoft Course ID 014430 Grading Basis GRD

This is the capstone course for the public relations program of study. Students further their theoretical understanding and practical skills in the processes of research, planning, communication/action and evaluation by implementing public relations strategies and tactics for specific organizations. Students need to apply to take this course. Prerequisite(s): Senior status and permission of the school director.