May 09, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 465. Customer Relationship Management


Credits 3.00 PeopleSoft Course ID 013485 Grading Basis GRD

This course focuses on customer relationship management (CRM), which views customers as assets of the firm and the goal is to create value for both customers and businesses. Students will gain experience using analytics and technology to make data-driven decisions that improve sales and marketing strategies. Prerequisite(s): MKTG 430 .