MKTG 384. Integrated Marketing Communications

Credits 3.00 PeopleSoft Course ID 007725 Grading Basis GRD

Integrated marketing communications includes advertising, sales promotions, packaging, public relations, publicity, personal selling, direct marketing and event sponsorship. Students will be involved in creating, planning, implementing and evaluating client-oriented projects by developing an integrated marketing communication campaign. Prerequisite(s): COB 300 or permission of the academic unit head. Open to Marketing and International Business majors only.