May 12, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 385. Consumer Behavior


Credits 3.00 PeopleSoft Course ID 001769 Grading Basis GRD

This course deals with the behavioral science concepts of individual and group behavior of consumers. The course will stress the application of buyer behavior research to marketing management. Prerequisite(s): COB 300 or permission of the academic unit head. Open to Marketing and International Business majors only.