May 25, 2026  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog

SCOM 470. Health Communication Campaigns


Credits 3.00 PeopleSoft Course ID 006566 Grading Basis GRD

This course focuses on the theoretical principles and practical considerations relevant to designing, implementing and evaluating health communication campaigns. Emphasis is placed on the collection and analysis of formative research. The final project for the course involves designing a health campaign targeting a specific audience. Prerequisite(s): Fully-admitted SCOM major or minor ; SCOM 370 ; or permission of the instructor.