SCOM 613. Strategic Communication Campaigns

Credits 3.00 PeopleSoft Course ID: 012918

This seminar examines principles, methods, theories, practices, and cases central to the development and strategic management of communication advocacy campaigns. Focus is on designing, planning, implementing, and evaluating ethical persuasive communication programs, with emphasis on behavioral change as well as mutual understanding and support. Best professional practices, including case studies, will be utilized to extract and articulate pragmatic lessons.