Dec 30, 2024  
2023-2024 Graduate Catalog 
    
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2023-2024 Graduate Catalog [ARCHIVED CATALOG]

SCOM 612. Stakeholder Engagement


Credits 3.00 PeopleSoft Course ID: 014036 Grading Basis GRD

An advanced seminar focusing on understanding stakeholders and decision-making processes. Engaging stakeholders is central to strategic communication. This seminar explores a wide range of stakeholder theories as a foundation for successful applied strategic communication. The seminar covers both the critical evaluation of theories and application in cases.