Dec 21, 2024  
2023-2024 Graduate Catalog 
    
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2023-2024 Graduate Catalog [ARCHIVED CATALOG]

MBA 602. Management of New Product Development


Credits 3.00 PeopleSoft Course ID: 012388 Grading Basis GRD

The management of new product development will be explored. The course focuses on managerial issues involved in the new product development process with a special emphasis on managing opportunity identification, product concept development, product concept evaluation, prototype testing and the launch of new products into the market place.