Dec 26, 2024  
2022-2023 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Message from the President
  University Calendar
  About the University
  Admissions
  General Education: The Human Community
  Colleges
  Academic Departments
  Degree Requirements at James Madison University
  Programs of Study
  Course Descriptions
  Academic Policies and Procedures
  Student Services and Learning Resources
  Tuition and Fees
  Financial Aid, Scholarships and Student Employment
  University Faculty
  Publishing Statement
  Your Right to Know
  Non-Discrimination Statement
  Archived Catalogs
HELP
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

WRTC 412. Content Strategy


Credits 3.00 PeopleSoft Course ID 006977

Focused study of the theory and practice of building a content strategy applicable for a variety of organizations (business, nonprofit, government). Students will learn content strategy theories, perform case study analyses and apply their findings to the design of content strategies with specific organizations in mind. Prerequisite(s): WRTC 200  and WRTC 201 , or permission of instructor.