Apr 22, 2024  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 480. Product Development and Management

Credits 3.00 PeopleSoft Course ID 007455

The process of developing new products will be developed and explored. The marketing tasks which are unique to this operation will be investigated. An understanding of the marketing management of products throughout their life cycles will complete the course. Prerequisite(s): COB 300 or permission of the academic unit head.