Dec 03, 2023  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 386. Services Marketing


Credits 3.00 PeopleSoft Course ID 005213

Application of marketing principles to the services sector. The course focuses on review of customer demand for and assessment of services; the employee/customer interface; services operation management; review of the services marketing mix; and development of marketing plans for service organizations. Prerequisite(s): COB 300 or permission of the academic unit head.