MKTG 405. Survey Research

Credits 3.00 PeopleSoft Course ID 002747

This course covers techniques and principles, skills and activities that are required to conduct an effective survey project. The course will cover survey planning, survey methods, sampling, survey instrument design, data collection and analysis, and survey reporting. Survey findings are linked to future marketing decision making. Prerequisite(s): COB 300 or permission of the academic unit head.