Dec 03, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

SCOM 388. Campaign Research Methods


Credits 3.00 PeopleSoft Course ID 013622

The study of research methods in various communication contexts. Emphasis is on ability to use research methods at various stages of communication planning including background research, primary research, strategic planning, monitoring and evaluation. Students will be expected to conduct an original research project and present findings in a paper and/or oral presentation. Prerequisite(s): SCOM 280 .