Dec 26, 2024  
2022-2023 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Message from the President
  University Calendar
  About the University
  Admissions
  General Education: The Human Community
  Colleges
  Academic Departments
  Degree Requirements at James Madison University
  Programs of Study
  Course Descriptions
  Academic Policies and Procedures
  Student Services and Learning Resources
  Tuition and Fees
  Financial Aid, Scholarships and Student Employment
  University Faculty
  Publishing Statement
  Your Right to Know
  Non-Discrimination Statement
  Archived Catalogs
HELP
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

SCOM 461. Public Relations Campaigns


Credits 3.00 PeopleSoft Course ID 006989

The capstone course for the public relations program of study. Students further their theoretical understanding and practical skills in the processes of research, planning, communication/action, and evaluation by conducting campaigns for specific organizations. Prerequisite(s): SCOM 362 , one advanced public relations technique course (SCOM 361  or SCOM 367 ), one advanced research method course (SCOM 381 , SCOM 383 , SCOM 385 , SCOM 386 , or SCOM 388 ), and one public relations context course (SCOM 363 , SCOM 365 , SCOM 369 , or SCOM 460 ).