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Oct 03, 2024
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 485. Marketing Management Credits 3.00 PeopleSoft Course ID 006046
Case studies are used to develop analytical and decision-making skills. Knowledge gained from previous course work is applied to actual circumstances faced by marketing managers in private, public, profit and not-for-profit organizations. Extensive preparation of case materials outside of class provides the basis for case presentations and discussion of case situations in class. Prerequisite: COB 300, MKTG 384 , MKTG 385 and senior standing required.
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