May 01, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

SRM 435. Sport Marketing and Sales

3.00
This course will examine how promotional activities and sales efforts are closely intertwined and impact the success or failure of the sport and leisure industry. Particular emphasis will be placed on ticket sales and sport sponsorship. Prerequisite: SRM 333 .