Apr 19, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 388. Omnichannel Retailing

3.00
This course examines retailing from an omnichannel approach that includes both online and offline strategies and tools. Strategies to create an integrated, cohesive approach that allows consumers to move between channels seamlessly will be evaluated. Prerequisite: COB 300 or permission of the academic unit head.