Apr 17, 2024  
2020-2021 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Message from the President
  University Calendar
  About the University
  Admissions
  General Education: The Human Community
  Degrees Offered
  Colleges
  Academic Departments
  Programs of Study
  Course Descriptions
  Academic Policies and Procedures
  Student Services and Learning Resources
  University and Post-Graduate Resources
  Tuition and Fees
  Financial Aid, Scholarships and Student Employment
  University Faculty
  Publishing Statement
  Your Right To Know
  Non-Discrimination Statement
  Archived Catalogs
HELP
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 460. Global Marketing

3.00
Examines marketing in international environments, including foreign entry, local marketing in individual countries and global or standardized marketing across many countries. Emphasis is placed on cultural, economic and strategic variables in deciding how to enter and compete in various markets. Prerequisite: COB 300 or permission of the academic unit head.