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Apr 19, 2024
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 386. Services Marketing 3.00 Application of marketing principles to the services sector. The course focuses on review of customer demand for and assessment of services; the employee/customer interface; services operation management; review of the services marketing mix; and development of marketing plans for service organizations. Prerequisite: COB 300 or permission of the academic unit head.
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