Apr 18, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 385. Consumer Behavior

3.00
Deals with the behavioral science concepts of individual and group behavior of consumers. Stresses the application of buyer behavior research to marketing management. Prerequisite: COB 300 or permission of the academic unit head.