SCOM 611. Public Policy, Communication and Governmental Advocacy

3.00
Typically Offered: Every other year
Crosslisted No

Introduces practices and theories of political communication and advocacy in public policy. Students will be equipped with the knowledge and communication skills necessary to influence policy-making processes and to understand advocacy by citizens, businesses, labor and interest groups. Topics include history and current practices of public advocacy, communication plan development and management, legal and ethical considerations, and the future of the public communication industry.