Apr 19, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 385. Consumer Behavior

3.00
Deals with the behavioral science concepts of individual and group behavior of consumers. Stresses the application of buyer behavior research to marketing management. Prerequisites: COB 300 or permission of the academic unit head.