Mar 03, 2024  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 380. Principles of Marketing

Deals with fundamentals involved in the marketing process; concerned with the functions, institutions and channels used to distribute goods and services from producer to consumer. Prerequisite: Junior standing and a cumulative 2.0 grade point average in all courses taken at JMU.