May 30, 2023  
2018-2019 Graduate Catalog 
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

SRL 610. Marketing and Promotions in Sport and Recreation


This course provides the student with an examination and utilization of marketing principles in the areas of sport and recreation.  Topics will include sport and recreation products and services, marketing strategies, consumer behavior, research and information management, promotions, positioning and sponsorship.