Communication Studies (SCOM)
SCOM 500 Introduction to Advocacy Studies
Credits 3 Grading Basis Graded
A survey of advocacy inquiry as a practice of communication by a number of professional and academic fields and disciplines. Students will examine and debate important theoretical, ideological, ethical and moral implications of advocacy practiced in politically, socially and culturally diverse societies. Emphasis will be placed on a multi-disciplinary approach to advocacy studies.
SCOM 502 Introduction to Teaching Fundamental Human Communication
Credits 0 Grading Basis Satisfactory/Unsatisfactory
This course introduces students to the issues, methods and materials for teaching communication in the setting of higher education. Students will examine pedagogical and communication theory, analyze research in communication education/instructional communication, study learning theories and styles, and work to develop a competency in teaching communication skills and concepts to others. This course is required only of all those awarded Assistantships.
SCOM 540 Seminar in Communication Theory
Credits 3 Grading Basis Graded
A survey of major communication theories. Historicizes the major theoretical perspectives and debates in Communication Studies. Focuses on application of communication theory toward advocacy.
SCOM 541 Seminar in Rhetorical Theory
Credits 3 Grading Basis Graded
A survey of classical, modern and contemporary theories of rhetoric. The course examines the historical circumstances, situated practices of communication and advocacy, and mediums of delivery that have influenced differing iterations of rhetorical theory; its influence upon historical and contemporary practices of communication and advocacy; and the invention, arrangement and styles of theoretical disputes related to rhetorical theory.
SCOM 542 Seminar in Critical Theory and Communication
Credits 3 Grading Basis Graded
Advanced study of critical cultural theory and communication. Historicizes major theoretical perspectives and debates and considers implications for the study and practice of communication and advocacy.
SCOM 551 Environmental Decision Making: Conflict, Advocacy and Participatory Processes
Credits 3 Grading Basis Graded
This course adopts a "process advocacy" approach to environmental decision making. Students examine theories and techniques to develop and evaluate civic engagement and conflict resolution as well as collaborative approaches related to environmental science, resource management and public planning. Public participation legal requirements will be reviewed, case studies discussed and opportunities for improving public participatory processes will be assessed.
SCOM 580 Seminar in Communication Research Methods
Credits 3 Grading Basis Graded
An examination of undergirding research design philosophies, as well as an introduction to qualitative and quantitative research methods used in communication and advocacy studies. Students complete a research prospectus.
SCOM 600 Advocacy Processes and Techniques
Credits 3 Grading Basis Graded
This advanced skills course emphasizes effective advocacy communication for a variety of contexts and focuses on a range of media, formats and causes. Students will practice and refine writing, oral presentation, organization and visual design skills, while analyzing the most effective processes for strategic communication messages.
SCOM 610 Strategic Communication
Credits 3 Grading Basis Graded
An advanced seminar focusing on persuasion theory and communication methodology relevant to strategic communication in diverse cultural settings. Emphasis upon message analysis in cross-cultural contexts at various communication levels including interpersonal, small group, organizational, and public. Consideration of communication strategies and tactics embedded in adversarial belief systems. This seminar will use lecture-discussion, case studies, guest speakers, and team projects.
SCOM 611 Public Policy, Communication and Governmental Advocacy
Credits 3 Grading Basis Graded
Introduces practices and theories of political communication and advocacy in public policy. Students will be equipped with the knowledge and communication skills necessary to influence policy-making processes and to understand advocacy by citizens, businesses, labor and interest groups. Topics include history and current practices of public advocacy, communication plan development and management, legal and ethical considerations, and the future of the public communication industry.
SCOM 612 Stakeholder Engagement
Credits 3 Grading Basis Graded
An advanced seminar focusing on understanding stakeholders and decision-making processes. Engaging stakeholders is central to strategic communication. This seminar explores a wide range of stakeholder theories as a foundation for successful applied strategic communication. The seminar covers both the critical evaluation of theories and application in cases.
SCOM 613 Strategic Communication Campaigns
Credits 3 Grading Basis Graded
This seminar examines principles, methods, theories, practices, and cases central to the development and strategic management of communication advocacy campaigns. Focus is on designing, planning, implementing, and evaluating ethical persuasive communication programs, with emphasis on behavioral change as well as mutual understanding and support. Best professional practices, including case studies, will be utilized to extract and articulate pragmatic lessons.
SCOM 615 Special Topics in Strategic Communication
Credits 3 Grading Basis Graded
Study of current topics and issues in strategic communication and advocacy. Emphasis on contemporary issues, theories and research. Course content varies based on faculty expertise.
SCOM 625 Interpersonal Communication as Advocacy
Credits 3 Grading Basis Graded
This course explores theoretical approaches to interpersonal communication as advocacy. After reviewing theory and research related to interpersonal message strategies and designs, students will examine how interpersonal communication functions as advocacy in environmental, health and relational contexts. Students will also discuss the ethics of advocacy, compliance gaining and compliance-resistance.
SCOM 627 Facilitating Collaborative Governance and Public Problems
Cross-listed with: PUAD 627
Credits 3 Grading Basis Graded
This course offers training and practice in facilitation skills needed to guide advocacy groups, organizations, governmental agencies and communities as they grapple with complex challenges, make informed choices for action and work together to establish and achieve collective goals. In addition, this course will consider how these processes are best integrated with and play a role in community, organizational and institutional structures and influence policy change.
SCOM 630 Communication, Advocacy, and Social Justice
Credits 3 Grading Basis Graded
This course provides students with foundational perspectives in communication theory and the skills and processes that enable ethical and effective social justice advocacy in a variety of contexts. It covers both micro and macro perspectives to social justice communication.
SCOM 635 Special Topics in Communication, Advocacy and Social Justice
Credits 3 Grading Basis Graded
This course provides an in-depth exploration and analysis of communication theory, context, topics or problems related to the study of social justice. Course content varies based on faculty expertise.
SCOM 650 Applied Organizational Communication
Credits 3 Grading Basis Graded
Examines organizational communication theory and research in applied organizational contexts using a case study approach. Attends to analysis of small group and organizational decision making processes, team functioning, and strategic communication among diverse stakeholders.
Focus on organizational communication practice in non-profit advocacy groups.
SCOM 652 Environmental Justice: Advocacy and Perspectives
Credits 3 Grading Basis Graded
Critical overview of the histories and perspectives of environmental justice movements, including discourses of environmental racism, classism, and sexism; environmental in/equity; and just sustainability. Examines the underlying principles guiding advocacy practices of various environmental justice movements, exploring rhetorical strategies used to advocate just access to nature resources and distribution of environmental burdens.
SCOM 653 Critical Perspectives: Environment, Advocacy, and Public Culture
Credits 3 Grading Basis Graded
This course involves a survey of critical theory and perspectives related to the study of environmental communication. Critical theories and related topics such as popular and consumer culture, political economy, power and ideology, science and technology will be explored. Environmental campaigns and cultural practices will be examined from a variety of critical perspectives.
SCOM 654 Environmental Campaign Advocacy and Social Influence
Credits 3 Grading Basis Graded
Addresses complex dynamics, strategies and tactics of environmental campaigns by grassroots organizations, interest groups, governmental institutions and international organizations to advocate for particular environmental (and anti-environmental) policies and social change. This course takes a case studies approach to environmental campaigns and analyzes campaigns from a variety of rhetorical and communication theories.
SCOM 655 Special Topics in Environmental Communication
Credits 3 Grading Basis Graded
This course is an in depth exploration and analysis of communication theory, context, topic or problem related to the study of environmental communication. Course content varies based on faculty expertise.
SCOM 660 Seminar in Risk and Crisis Communication
Credits 3 Grading Basis Graded
This advanced seminar explores risk and crisis communication theories, models and approaches. Students learn to critically assess and evaluate risk and determine and formulate appropriate communication strategies, and they are provided an opportunity to explore best practices and application of theories in practice.
SCOM 665 Special Topics in Communication Theory and Applied Contexts
Credits 3 Grading Basis Graded
This course is an in-depth exploration and analysis of communication theory and applied contexts addressing a topic, process, problem, or controversy related to communication theory or practice. Course content varies based on faculty expertise.
SCOM 670 Health Communication Advocacy and Social Influence: Campaign Development and Delivery
Credits 3 Grading Basis Graded
This course systematically explores and elaborates key concepts, principles and underlying theories pertinent to public health communication campaigns and advocacy practices. Students are immersed in all facets of campaign conceptualization, design, delivery and evaluation.
SCOM 671 Intercultural Health Communication Advocacy
Credits 3 Grading Basis Graded
This course explores how intra-cultural meaning systems intersect and compete across cultures in health and environmental communication focusing on advocacy practices between health care providers and individuals. Provider and patient intercultural competencies, cultural beliefs, traditions, assimilation levels, and medical care decision making models are examined across cultures to ascertain how those are negotiated and managed; with a particular focus on underserved, disenfranchised groups.
SCOM 673 Communication, Advocacy and Health Organizations
Credits 3 Grading Basis Graded
This course addresses a variety of communication challenges faced by members and clients of healthcare organizations. Topics examined include various organizational structures within the healthcare industry, provider communication education and competence, and the delivery of healthcare services to clients. Throughout the course, contemporary applications of content are analyzed and evaluated.
SCOM 674 Patient-Provider Communication and Advocacy
Credits 3 Grading Basis Graded
This course explores patient-provider communication from patient and provider perspectives. Advocacy can play a leading role for providers and patients with implications for decision making, mutual support and trust. Students will examine health patient-provider interaction, health decision-making, empowerment strategies, key impacts of managed care, salient factors that shape patient outcomes and selected theoretical frameworks for explaining health patient-provider communication.
SCOM 675 Special Topics in Health Communication
Credits 3 Grading Basis Graded
This course is an in depth exploration and analysis of communication theory, context, topic or problem related to the study of health communication and/or advocacy. Course content varies based on faculty expertise.
SCOM 680 Readings and Research
Credits 3 Grading Basis Graded
Readings and research in the discipline. This course can only be taken twice for a total of six credits.
SCOM 681 Seminar in Rhetoric and Criticism
Credits 3 Grading Basis Graded
A graduate seminar in the theories and practices of rhetorical criticism. Examines and applies classical and contemporary theories and methods for analyzing and evaluating public address and other significant forms of communication. Students will produce an original scholarly essay using one or more types of criticism.
Prerequisites: SCOM 580.
SCOM 683 Seminar in Quantitative Communication Research Methods
Credits 3 Grading Basis Graded
An intensive study of quantitative communication research methods, with emphasis on design and implementation of a research project.
Prerequisites: SCOM 580.
SCOM 684 Seminar in Autoethnographic Methods
Credits 3 Grading Basis Graded
Survey of autoethnographic methodologies with a focus on writing-based inquiry in communication studies scholarship. Utilizes a writing workshop model to build foundational skills in the development of autoethnographic narratives as a means of examining communication topics in varied cultural contexts. Students will write an original autoethnographic essay.
SCOM 685 Seminar in Qualitative Research Methods
Credits 3 Grading Basis Graded
Survey of qualitative communication research methods. Overviews the paradigms in qualitative research, research planning and conceptualization; participant observation; in-depth interviews; focus group interviews; and qualitative data analysis. Students will write an original scholarly essay answering a communication question using qualitative research methods.
Prerequisites: SCOM 580.
SCOM 695 Fieldwork in Communication and Advocacy
Credits 3 Grading Basis Graded
An independent study or practicum for students to pursue research projects under the guidance of faculty, or develop skills and gain professional experience working in the field of communication and advocacy. This course can only be taken twice for a total of six credits.
SCOM 698 Comprehensive Continuance
Credits 1-3 Grading Basis Comprehensive/Thesis/Dissertation Continuance
Continued preparation for the comprehensive examinations. May be repeated as needed.
SCOM 699 Thesis Continuance
Credits 1-3 Grading Basis Comprehensive/Thesis/Dissertation Continuance
Continued study, research and writing for the thesis. May be repeated as needed.
SCOM 700 Communication Studies Thesis
Credits 3-6 Grading Basis Satisfactory/Unsatisfactory
Original communication research toward the completion of a master's thesis Supervised by the chair of the student's thesis committee. This course is graded on a Satisfactory/Unsatisfactory (S/U) basis.
SCOM 701 Communication Studies Internship
Credits 3-6 Grading Basis Satisfactory/Unsatisfactory
Practical field experience in applying health and environmental communication advocacy to problems or issues encountered in professional settings. Internships can include: governmental, non-profit and for-profit organizations. This course is graded on a Satisfactory/Unsatisfactory/Incomplete (S/U/I).
