Communication Studies (SCOM)
SCOM 121 Fundamental Human Communication: Presentations [C1HC]
Credits 3 Grading Basis Graded
Study of human communication as a process. Overview of the principles and practices of interpersonal, small group and public communication. Emphasis on examining the role of self-concept, perception, culture, verbal and nonverbal dimensions in the communication process, using power and managing conflict, applying critical listening, practicing audience analysis within informative speech making. Public speaking required. May be used for general education credit. May not be used for major credit.
SCOM 122 Fundamental Human Communication: Individual Presentations [C1HC]
Credits 3 Grading Basis Graded
Study of human communication as a process. Overview of the principles and practices of interpersonal, small group and public communication. Emphasis on examining the role of self-concept, perception, culture, verbal and nonverbal dimensions in the communication process, using power and managing conflict, applying critical listening, practicing audience analysis within informative speech making. Public speaking required. May be used for general education credit. May not be used for major credit.
SCOM 123 Fundamental Human Communication: Group Presentations [C1HC]
Credits 3 Grading Basis Graded
Study of human communication as a process. Overview of the principles and practices of communication in small group and public communication contexts. Emphasis on examining the role of self-concept, perception, culture, verbal and nonverbal dimensions in the communication process, using power and managing conflict, applying critical listening, practicing audience analysis, and constructing informative and persuasive group presentations. Public speaking required. May be used for general education credit. May not be used for major credit.
SCOM 230 Introduction to Sport Communication
Credits 3 Grading Basis Graded
This class provides a foundation for students who are pursuing a minor in sport communication. The course provides an overview about information management and how it applies to the professional sporting industry. Students will learn about careers in sport information, how an organization communicates with the media and its constituents, and how communication in sport has evolved and continues to evolve.
Prerequisites: Sport communication minor.
SCOM 240 Introduction to Communication Theory
Credits 2 Grading Basis Graded
This course studies the theories and models that inform students' understanding of human communication processes. Emphasis is placed on the processes of theory building, comparison of theories, and the implications and application of theory to particular contexts. Consideration is given to the role of communication in all human endeavors. This course must be taken concurrently with SCOM 240L.
SCOM 240L Communication Theory Lab
Credits 1 Grading Basis Graded
SCOM 242 Presentational Speaking
Credits 3 Grading Basis Graded
This course offers a study of methods for preparing and presenting public speeches. Students consider impromptu and extemporaneous speaking, sales speeches, business presentations and other special occasion speeches. Emphasis is placed on performance and evaluation.
Prerequisites: Fully-admitted SCOM major.
SCOM 244 Sport Communication Techniques: Writing and Reporting
Cross-listed with: SMAD 244
Credits 3 Grading Basis Graded
Basic skills of sport writing and reporting are studied and applied. Students gain experience in a variety of sports and learn and apply skills in researching, interviewing, reporting, writing columns and features involving the world of sports.
Prerequisites: SCOM 230.
SCOM 245 Signs, Symbols and Social Interaction
Credits 3 Grading Basis Graded
This course studies verbal and nonverbal communication as used in human interaction. Consideration is given to the function of symbolic systems in self-concept development, the structuring of reality, and social discourse. Attention is directed toward the use of signs and symbols by different ethnic groups, genders, age groups and geographic groups.
SCOM 248 Intercultural Communication
Credits 3 Grading Basis Graded
This course explores intercultural theories and concepts within historical and political contexts and examines systems of power implicated in our communication. Exploring communication processes from critical and cultural perspectives encourages students to reflect on cultural knowledge, practices, attitudes, belief systems, and assumptions of self and others in our globalized and technological world. Working through course materials and activities together, we develop intercultural communication skills to cultivate more equitable relations.
SCOM 260 Introduction to Public Relations
Credits 3 Grading Basis Graded
Study of basic principles and practices of public relations. Consideration given to public relations problems and pragmatic solutions utilizing oral, written and electronic communication media and skills.
SCOM 261 Public Relations Techniques I: Written
Credits 3 Grading Basis Graded
This course offers a study of writing fundamentals for public relations. Emphasis is placed on practice of effective writing for a variety of media (press releases, public service announcements, brochures, newsletters). Students must be able to use word processing software.
Prerequisites: SCOM 260 and fully-admitted SCOM major or Sport Communication minor.
SCOM 280 Introduction to Communication Research
Credits 3 Grading Basis Graded
This course is an introduction to the principles, methods and analysis techniques used in the field of communication. Emphasis is placed on a broad-based understanding of the breadth of research in the field. This course includes both qualitative and quantitative research methods, methods of literature review and research article critiques. This course fulfills the College of Arts and Letters writing-intensive requirement for the major.
Prerequisites: Fully-admitted SCOM major.
SCOM 295 Study Abroad Pre-Departure Seminar
Credits 1-3 Grading Basis Credit / No Credit
This course prepares students participating in short-term study abroad programs in communication studies by exploring important social, historical and cultural content relevant to the study abroad locations and topics.
SCOM 300 Interdisciplinary Special Topics in Communication Studies
Credits 1-3 Grading Basis Graded
This course is a study of interdisciplinary topics and issues in human communication. Emphasis will be on contemporary theories, research and principles. May be repeated up to six credits.
SCOM 301 Feminist Blogging: Writing for Shout Out! JMU
Cross-listed with: WGSS 301
Credits 3 Grading Basis Graded
The goal of this course is to work in a feminist collective to write daily blog posts for the Shout Out! JMU blog. Students will organize the blog, research and write blog posts, publicize the blog, and create dialogue by commenting on one another's blog posts as a means of consciousness raising.
SCOM 302 Third Wave Ecofeminism
Cross-listed with: WGSS 302
Credits 3 Grading Basis Graded
This course explores the historically strong association between women and nature, in which the image of Mother Earth is central, and critiques the power-as-domination assumption of our culture shown in the exploitation of women and of the earth itself. Religious, psychological, social, historical and scientific manifestations of this assumption will be examined, along with alternative models of power and responsibility. Students will explore the considerable research on ecofeminism.
SCOM 303 Special Topics in Health Communication
Credits 3 Grading Basis Graded
Study of current topics and issues in health communication. Course content will vary by faculty. See MyMadison for the topic. May be repeated up to six credits.
SCOM 305 Language and Culture
Cross-listed with: ANTH 305
Credits 3 Grading Basis Graded
An introduction to linguistic anthropology. Explores the complex relationships between language and culture through topics such as language acquisition and socialization; language, thought and worldview; language and identity; multilingualism; how and why languages change; literacy; and the politics of language use and language ideologies.
SCOM 306 Special Topics in Organizational Communication
Credits 3 Grading Basis Graded
Study of topics and issues in organizational communication. Emphasis on contemporary theories, research and principles. May be repeated up to six credits.
SCOM 312 Sport Communication Minor Practicum
Credits 1-3 Grading Basis Graded
This course provides approved co-curricular learning experience in sport communication. May be repeated for a maximum of 6.00 credit hours.
Prerequisites: SCOM 230; Sport communication minor.
SCOM 313 Topics in Communication Studies
Credits 1-3 Grading Basis Graded
This course studies current topics and issues in human communication. Emphasis is placed on contemporary theories, research and principles.
Prerequisites: Fully-admitted SCOM major or minor, or permission of the instructor.
SCOM 314 Communication in Romantic Relationships
Credits 3 Grading Basis Graded
This class acquaints students with relevant theory and research associated with communication in various stages of romantic relationships including initiation, maintenance and dissolution. Emphasis is on honing one's ability to understand communication theory, research and application while enhancing one's communication skills in romantic relationships. Additionally, students will improve their ability to communicate about relationship research through writing, presenting and discussing.
Prerequisites: Fully admitted SCOM major or minor (SCOM, CLTC, HTHC).
SCOM 316 Competitive Speech Team
Credits 1-3 Grading Basis Graded
This course offers students experience in intercollegiate speech competition. Students have an opportunity to research, prepare, practice and compete in interpretation, public address and limited preparation events. Students will cultivate communication skills while researching, practicing and competing; while listening to and critically evaluating others' speeches; and while meeting and engaging with other competitors, coaches and judges. No more than six hours of practicum credit can be applied to the SCOM major. Students must be on the university's speech team to enroll.
SCOM 317 Debate Team
Credits 1-3 Grading Basis Graded
This course is a practicum course for students competing in intercollegiate debate competition with the JMU Debate Team. Students are required to practice, prepare and research arguments on the national collegiate debate topic and participate in practice and competition debates. No more than six hours of practicum credit can be applied to the SCOM major. Students must be on the university's Debate Team to enroll.
SCOM 318 Practicum in Communication Studies
Credits 1-6 Grading Basis Graded
Approved co-curricular activities and/or projects of a practical nature. No more than six hours of practicum credit can be applied to major. Proposals must be submitted to and approved by the course instructor for section and credit hour registration. To receive repeat credit, see school director.
SCOM 319 Bluestone Communications Practicum
Credits 3 Grading Basis Graded
This is the practicum course for JMU's student-run public relations firm, Bluestone Communications. Students further their theoretical understanding and practical skills in the processes of research, planning, communication/action and evaluation by implementing public relations strategies and tactics for specific organizations. Students need to apply to take this course.
SCOM 320 Introduction to Interpersonal Communication
Credits 3 Grading Basis Graded
This course provides an introduction to the fundamental theoretical perspectives in interpersonal communication. Emphasis is placed on the effects of verbal and nonverbal messages on continuity and change in personal relationships. Students consider the influence of cultural and social contexts on messages in relationships and develop their communication competence in diverse interpersonal contexts.
Prerequisites: Fully admitted SCOM major or minor (SCOM, CLTC, HTHC).
SCOM 325 Small Group Communication
Credits 3 Grading Basis Graded
This course studies the communication processes involved in solving problems when working with others in a small group context. Emphasis is placed on the concepts of roles, norms, leadership and decision-making. Students consider small group factors which influence problem-solving effectiveness.
Prerequisites: Fully admitted SCOM major or minor (SCOM, CLTC, HTHC).
SCOM 330 Special Topics in Interpersonal Communication
Credits 3 Grading Basis Graded
This course studies current topics and issues in interpersonal communication. Topics and issues may include, but are not limited to aging and lifespan, communication education, computer mediated relations, deception and secrecy, friendship and rivalry, relationship rejuvenation, and social support. This course may be repeated up to six credits.
Prerequisites: Fully admitted SCOM major or minor (SCOM, CLTC, HTHC).
SCOM 331 Communication and Conflict
Credits 3 Grading Basis Graded
This course considers theories of conflict emerging from the communication discipline and their application to different forms of conflict at all levels of human interaction. This course offers an examination of communication and varied responses to conflict in diverse situations. Emphasis is placed on competencies required for successful management, intervention and transformation of conflict.
Prerequisites: Fully admitted SCOM major or minor (SCOM, CLTC, HTHC).
SCOM 333 Negotiations
Credits 3 Grading Basis Graded
This course provides an overview of negotiation as a strategy for dealing with conflict.
Prerequisites: Fully admitted SCOM major or minor (SCOM, CLTC, HTHC).
SCOM 338 The Art of Public Debate
Credits 3 Grading Basis Graded
This course focuses on the practical application and critical examination of debate in the public sphere. The course provides students with experience in researching, constructing and presenting topics for public debate. Additionally, students will be asked to examine pieces of public debate in order to provide them with the tools to critically examine public discourse in a manner consistent with being a productive and active citizen. This course will culminate with a public debate tournament.
Prerequisites: Fully admitted SCOM major or minor (SCOM, CLTC, HTHC).
SCOM 340 Principles and Processes of Interviewing
Credits 3 Grading Basis Graded
This course studies communication principles and processes in interviewing. Emphasis is placed on interpersonal processes involved in interview structures, goals and question types. Students develop their communication skills in information, persuasive, counseling, health care, employment and performance appraisal interviews.
Prerequisites: Fully admitted SCOM major or minor (SCOM, CLTC, HTHC).
SCOM 341 Persuasion
Credits 3 Grading Basis Graded
The study of oral communication as a determinant of attitudinal and behavioral change. Emphasis on the various kinds of artistic and nonartistic proofs as they apply to human motivation. Consideration of the application of behavioral research findings to persuasion.
Prerequisites: SCOM 240.
SCOM 342 Argument and Advocacy
Credits 3 Grading Basis Graded
This course studies the techniques and principles of argument and advocacy. Emphasis is placed on developing, presenting and defending a position on controversial questions. Consideration is given to contemporary theories of public argument.
Prerequisites: Fully-admitted SCOM major or minor or Sport Communication minor.
SCOM 343 Contemporary Rhetorical Theory and Practice
Credits 3 Grading Basis Graded
Examines contemporary rhetorical theory and practice in relation to specific social, economic and technological changes in the 20th century, with particular emphasis on theoretical frameworks. Students learn about the changing needs of postmodern communicators and how new rhetorical theories have developed to anticipate, respond to, and shape those changes. Also explored is the value of contemporary rhetorical theories for communicative and performative events.
Prerequisites: WRTC 200 or permission of the instructor.
SCOM 344 Oral Interpretation
Credits 3 Grading Basis Graded
Study and application of theories concerning the oral presentation of various forms of literature including prose, poetry, drama and nonfiction materials. Emphasis on performance.
Prerequisites: Any 100-level SCOM course.
SCOM 345 Nonverbal Communication
Credits 3 Grading Basis Graded
Study of nonverbal means through which people relate to one another. Consideration of the communicative effects of environment, facial expression, voice, posture, gestures, touch, distance and physical appearance.
Prerequisites: Any 200-level SCOM course.
SCOM 346 Free Speech in America
Credits 3 Grading Basis Graded
The study of the evolution of freedom of speech in America from Colonial times to the present day. Emphasis on the major periods of development and on the role of courts in defining freedom of speech. Special consideration of contemporary freedom of speech controversies.
SCOM 347 Communication, Diversity and Popular Culture
Credits 3 Grading Basis Graded
This course explores the representational, institutional and communication practices that contribute to the construction of identities and diversity in popular culture. Students will explore how ideologies are reproduced and how understandings of race, class, gender, ethnicity, sexuality, ability and a range of other intersecting axes of identity are shaped within popular culture artifacts. Emphasis will be placed on critical analysis of current popular culture texts.
Prerequisites: Any 100-level SCOM course.
SCOM 348 Communication and Gender
Cross-listed with: WGSS 348
Credits 3 Grading Basis Graded
This course explores the role of communication in the social construction of gender across a variety of contexts. Students will critically examine the interconnectedness of sex, gender, sexuality, race and class toward understanding systems of privilege and oppression in communication practices and social institutions. Focus is on communication as a tool for personal and social change.
Prerequisites: Any 100-level SCOM course.
SCOM 349 Ethnographic Approaches to Communication Studies
Credits 3 Grading Basis Graded
This course examines the value of ethnographic methodologies and other narrative forms of scholarship for enriching understandings of complex social issues and exploring the potential of communication toward shaping social change. Students will develop literacies in reading and evaluating ethnographic works and interrogating their contributions toward cultivating more just social worlds.
Prerequisites: Fully admitted SCOM major or minor (SCOM, CLTC, HTHC).
SCOM 350 Organizational Communication
Credits 3 Grading Basis Graded
This course draws on communication theory to analyze various organizational communication practices such as the management of workers, development of organizational culture and interaction with larger systems. Students gain a complex understanding of organizing practices by investigating how historical events have influenced organizational communication and managerial practices at work. Learning is complemented by an experiential learning project.
Prerequisites: Fully-admitted SCOM major or minor or Sport Communication minor.
SCOM 351 Visual Rhetoric
Credits 3 Grading Basis Graded
A study of the rhetorical foundations of visual and verbal arguments in academic disciplines and popular culture. Students will analyze and produce visual and verbal arguments in a variety of rhetorical contexts.
Prerequisites: WRTC 103 and any 100-level communication studies course or permission of the instructor.
SCOM 352 Communication and Social Movements
Credits 3 Grading Basis Graded
This course studies the use of communication in social movements. Emphasis is placed on the types of communication used in social movements and on ways to produce and respond to such messages. This course examines a variety of different social movements within the political process including nonprofit organizations.
Prerequisites: Fully-admitted SCOM major or minor or Sport Communication minor.
SCOM 353 American Political Culture and Communication
Credits 3 Grading Basis Graded
This course studies the functions performed by communication in politics. Emphasis is placed on a variety of communication forms and techniques used by advocates both in campaigning and governing. Consideration is given to contemporary campaigns and the role of communication in their successes and failures.
Prerequisites: Fully-admitted SCOM major or minor or Sport Communication minor.
SCOM 354 Environmental Communication and Advocacy
Cross-listed with: WRTC 326
Credits 3 Grading Basis Graded
This course is an exploration of the multifaceted aspects of environmental controversies including the rhetoric, advocacy campaigns and decision-making processes that produce and attempt to manage environmental conflict. Emphasis on persuasive efforts by, interest groups, corporations, resource managers, government agencies, scientific experts, politicians and citizens to influence public understanding of environmental issues, adoption of sustainable behavior and lifestyles, and public policy outcomes.
Prerequisites: Fully-admitted SCOM major or minor; or environmental sciences, environmental studies, environmental management and environmental humanities minor; or political communication minor.
SCOM 355 Food as Communication
Credits 3 Grading Basis Graded
This course examines food as symbolic in everyday life, with attention to negotiated understandings of identities, communities, cultures and environments. The course focuses on issues such as how we communicate identity through food consumed and not consumed; how food choices create, shape and reflect communities and cultures; how messages from mass media and government frame, influence and shape food practices; and how food practices intersect, communicate and impact surrounding environments.
Prerequisites: Fully-admitted SCOM major or minor or African, African American and Diaspora Studies minor.
SCOM 356 Immigrant Advocacy
Credits 3 Grading Basis Graded
This course invites students to adopt narrative approaches to communication and identity, and to reflectively learn from the storied and lived experiences of immigrants locally and in the United States. Students will have opportunities to hear from members of local non-profit organizations that serve migrant populations and will work toward developing engaging, creative advocacy of social justice and universal human rights.
Prerequisites: Any 100-level SCOM course.
SCOM 357 Youth, Communication and Culture
Cross-listed with: SMAD 357
Credits 3 Grading Basis Graded
This course critically examines the complex and evolving interconnections between young people, communication and culture. Grounded in the understanding that there is no one singular lived experience of "youth," the course focuses on: how young people are represented in popular culture artifacts; how cultural beliefs about various young people are constructed by public discourse; how diverse young people navigate popular culture messages; how they are constructed as target markets; and how they use technology to claim space in the broader culture. This course encourages students to examine their own experiences with and relationships to a range of communication artifacts.
Prerequisites: Fully admitted SCOM major or minor (SCOM, CLTC, HTHC).
SCOM 358 Business and Professional Communication Studies
Credits 3 Grading Basis Graded
Students investigate the nuance and complexity of communication in modern organizational life. A portion of the class is dedicated to the skills involved in a competitive, successful career search. In addition, students develop the skills to become an ethical and effective organizational citizen.
Prerequisites: Fully admitted SCOM major or minor, and junior or senior standing.
SCOM 359 Communication, Diversity and British Popular Culture
Credits 3 Grading Basis Graded
This course explores the rhetorical dimension of communication practices and texts found in British popular culture. Emphasizing critical analysis, students will examine how issues of diversity are communicated, represented and contested across British media such as television, film, music and digital platforms. The course examines how strategic communication choices construct cultural narratives in a diverse, multicultural world. Emphasis is placed on critical thinking and self-reflexivity.
Prerequisites: Admission to the JMU semester in London.
SCOM 360 British Media and Society
Credits 3 Grading Basis Graded
Study the history, nature and impact of mass media in the United Kingdom. Emphasis on the impact modern media has on society, and society has on media. Consideration of similarities and differences in mass media in the United States and Great Britain. Consideration of the relationship between mass media and the arts. Focus on 20th century mass media in London, one of the world's preeminent and most influential centers. London term only.
SCOM 361 Public Relations Techniques II: Visual
Credits 3 Grading Basis Graded
Study of visual communication techniques for public relations. Survey of design principles and elements used for developing visually effective messages with an emphasis on publication design and production, photography, and computer-mediated presentations. Students should provide a camera and be familiar with desktop publishing and presentational software.
Prerequisites: SCOM 261 and fully-admitted SCOM major in the public relations concentration.
SCOM 362 Public Relations Theory and Concepts
Credits 3 Grading Basis Graded
The purpose of this course is to introduce students to the theoretical body of knowledge in public relations. In this course, students will learn core tenants of important theories and concepts and apply these to the ethical practice of public relations. The breadth of theories covered will be useful for any public relations specialization and builds an essential foundation to better understand the research-based character of the public relations process.
Prerequisites: SCOM 260 and fully-admitted SCOM major in the public relations concentration.
SCOM 363 International Public Relations
Credits 3 Grading Basis Graded
This course explores the special professional challenges and opportunities arising from the dynamic global public relations developments characterizing the beginning of this century, taking into account social, economic, political, legal and cultural factors as well as new media developments.
Prerequisites: SCOM 260 and fully-admitted SCOM major.
SCOM 365 Sports Public Relations
Credits 3 Grading Basis Graded
This class is designed to provide students with opportunities to explore the profession of sports public relations. In this class, students will discuss various sports communication issues including media relations, community relations, player relations, fan relations, crisis communication, sports social responsibility and more.
Prerequisites: SCOM 260 and fully-admitted SCOM major or Sport Communication minor.
SCOM 367 Advanced Public Relations Writing
Credits 3 Grading Basis Graded
This course offers advanced public relations students experience in the wide range of writing style and applications that are essential to successfully begin their professional careers. The course focuses on understanding and mastering action-oriented communication methods and best professional practices. This course provides both a conceptual framework and in-depth training in advanced techniques.
Prerequisites: SCOM 261 and fully-admitted SCOM major in the public relations concentration.
SCOM 369 Topics in Engaged Public Relations
Credits 3 Grading Basis Graded
Students will explore a specific context of public relations and how public relations theories, processes, and skills can be used in the context. During the semester, students will discuss specific publics within the context and apply ethical communication strategies and tactics to engage with those publics. Courses provided could include crisis communication, corporate social responsibility, social media management, fashion public relations, etc. based on the expertise of the instructor.
Prerequisites: SCOM 260 and fully-admitted SCOM major.
SCOM 370 Introduction to Health Communication
Credits 3 Grading Basis Graded
This course offers an introduction to the study of communication in health and illness contexts. It covers the impact of interpersonal relationships, sociocultural and organizational influences, and media and health campaigns on health beliefs and behaviors. Emphasis is placed on strategies and approaches that promote effective communication in a variety of health contexts.
Prerequisites: Fully-admitted SCOM major or minor or Sport Communication minor.
SCOM 371 Disability and Advocacy
Credits 3 Grading Basis Graded
This class will go over the history of disability rights rhetoric in the advancement of disability civil rights in the United States. Topics will include (but not be limited to) the three models of disability discourse (moral, medical and social); strategies employed during the passage of the Americans with Disabilities Act (ADA); the ways in which disability civil rights has been coopted by non-disabled folks; how some advocacy strategies created limitations in the enforcement of the ADA; and current discourse surrounding the improvement of disability civil rights in the United States.
Prerequisites: SCOM majors or minors, disability studies minors, medical humanities minors or permission of instructor.
SCOM 381 Rhetorical Research Methods
Credits 3 Grading Basis Graded
The study of rhetorical and critical research methods in various communication contexts. Emphasis is on developing and applying appropriate standards to consider communicative factors such as audience, tone, and rhetorical strategies. Consideration of criticism of public address, mass media, and other forms of persuasive communication. Students will be expected to conduct an original research project and present findings in a paper and/or oral presentation.
Prerequisites: SCOM 280 with a minimum grade of "C-".
SCOM 383 Quantitative Experimental Research Methods
Credits 3 Grading Basis Graded
The study of quantitative research methods in various communication contexts. Emphasis is on ability to research literature, develop and evaluate experimental design, and apply and interpret statistical tests. Students will be expected to conduct an original research project and present findings in a paper and/or oral presentation.
Prerequisites: SCOM 280 with a minimum grade of "C-".
SCOM 385 Qualitative Research Methods
Credits 3 Grading Basis Graded
Study of interpretive approaches to communication research using a variety of qualitative research methods, including field observation, qualitative interviewing, focus groups, narrative analysis and discourse analysis. Students will plan and conduct an exploratory qualitative study, prepare a written research report including a literature review and make a research presentation.
Prerequisites: SCOM 280 with a minimum grade of "C-".
SCOM 386 Survey Research Methods
Credits 3 Grading Basis Graded
The study of survey research methods in various communication contexts. Emphasis on using survey research methodology in communication audits, public relations problems and public opinion polling and the ability to research literature, develop and evaluate survey questions, and apply and interpret statistical tests. Students will be expected to conduct an original research project and present findings in a paper and/or oral presentation.
Prerequisites: SCOM 280 with a minimum grade of "C-".
SCOM 388 Campaign Research Methods
Credits 3 Grading Basis Graded
The study of research methods in various communication contexts. Emphasis is on ability to use research methods at various stages of communication planning including background research, primary research, strategic planning, monitoring and evaluation. Students will be expected to conduct an original research project and present findings in a paper and/or oral presentation.
Prerequisites: SCOM 280 with a minimum grade of "C-".
SCOM 390 Directed Projects
Credits 2-3 Grading Basis Graded
Supervised projects related to any aspect of human communication. Emphasis on original individual or group programs beyond the school's usual curricular or co-curricular offerings. Formal report(s) required for awarding of credit.
SCOM 395 Study Abroad Seminar
Credits 3-6 Grading Basis Graded
Intensive examination of specialized international communication topics arranged in cooperation with a faculty member. Prior arrangements must be made with the program director.
SCOM 412 Sport Communication Internship
Credits 3 Grading Basis Graded
This advanced internship course offers students the opportunity to apply and refine their sports communication skills in a professional setting beyond the practicum level. Designed for students who have successfully completed the sports communication practicum, this course emphasizes deeper engagement, strategic communication and increased responsibility in the field. Students will take on more specialized roles, contribute to higher-level projects and demonstrate advanced competencies in areas such as media relations, content creation, digital strategy or event communication. This course may be repeated for a maximum of six credit hours with departmental approval.
SCOM 413 Advanced Topics in Communication Studies
Credits 1-6 Grading Basis Graded
This course offers an in-depth exploration and analysis of a communication-related theory, context, topic or problem, culminating in a research project documented in written, oral, visual and/or multimedia presentations. Course content varies based on faculty expertise.
Prerequisites: Fully admitted SCOM major or minor, and junior or senior standing.
SCOM 414 Attachment Communication
Credits 3 Grading Basis Graded
This class acquaints students with relevant theory and research associated with the science of attachment, its impact on brain development and its subsequent impact on how we communicate throughout the lifespan. In addition to gaining an in-depth understanding of how attachment impacts communication and relationships throughout life, students will also improve their ability to communicate about attachment research through writing, presenting and discussing.
Prerequisites: Fully admitted SCOM major or minor (SCOM, CLTC, HTHC).
SCOM 420 Feminist Rhetorics
Credits 3 Grading Basis Graded
Surveys key women figures in classical and contemporary rhetorical traditions and challenges the strategies used to historicize this tradition from feminist perspectives. Explores diverse feminist rhetorical discourses informed by race, sexual orientation, ethnicity and social class.
Prerequisites: WRTC 103 or equivalent and junior or senior standing; or permission of the instructor.
SCOM 425 Leadership Communication
Credits 3 Grading Basis Graded
This course promotes understanding and development of organizational leadership through investigation of theory and analysis. Students explore varied and sometimes contradictory models of leadership and learn how to articulate and express ideas that encourage others to advocate for and bring about positive change.
Prerequisites: Fully admitted SCOM major or minor, and junior or senior standing.
SCOM 431 Legal Communication
Credits 3 Grading Basis Graded
Study of the role of communication in the legal process. Emphasis on communication questions/problems which litigants, lawyers, judges and jurors face. Consideration of legal argument, negotiation, trial advocacy, decision making and communication technologies.
SCOM 440 Family Communication
Credits 3 Grading Basis Graded
Study of the processes and functions of family communication, including managing dating, marital, parent-child and inter-generational relations. Theoretical and applied examination of communication and cultural processes that define and construct family structures, systems and boundaries. Course also examines histories of family communication as constructed in popular culture.
Prerequisites: SCOM 280 and Fully Admitted SCOM Majors only.
SCOM 441 Oral History
Cross-listed with: HIST 441
Credits 3 Grading Basis Graded
This course will explore the theory and practice of oral history. Through a series of readings, students will consider the many promises and challenges of the discipline, including issues related to memory, objectivity, ethics, the law, and technology. Students will also engage in an experiential learning exercise in which they collaborate to produce an oral history project.
SCOM 442 Advanced Topics in Advocacy Studies
Credits 3 Grading Basis Graded
Advanced topics in advocacy studies is the concentration's capstone. Through case studies, readings, discussions and experiential activities students investigate complex issues in the field of advocacy. Students apply theoretical knowledge and skills as they explore the interaction between advocacy and communication.
Prerequisites: Fully admitted SCOM major or minor, and senior standing.
SCOM 447 Communication Tools for Organizational Challenges
Credits 3 Grading Basis Graded
Organizations frequently face challenges related to communication, collaboration, training, facilitating meetings and conversations about complex issues, and navigating change. This course equips students with the knowledge and tools to address these challenges and implement communication-based interventions. Through hands on learning, students will identify an organizational challenge and design responses that facilitate positive change and collaboration.
Prerequisites: Fully admitted SCOM major or minor, and junior or senior standing.
SCOM 448 Communication, Culture and Identity
Credits 3 Grading Basis Graded
This class examines theory and research of cultural communication, and reflexively considers how communication practices construct identities and arrange social relations within diverse contexts and applied settings.
SCOM 450 Advanced Studies in Organizational Communication
Credits 3 Grading Basis Graded
This capstone course uses case studies, readings, discussions and experiential activities to investigate complex issues that emerge for organizations and their members. Students apply theoretical knowledge and skills to the analysis of communication problems through an applied field study in an organization.
Prerequisites: SCOM 350 and senior standing, or permission of instructor.
SCOM 453 Political Campaign Communication
Credits 3 Grading Basis Graded
An advanced study of communication techniques, procedures and processes as they relate to political campaign communication. Emphasis upon the design, execution and production of various communication messages. Consideration of the impact and utilization of various technologies in political campaigns.
SCOM 456 Fundraising Campaigns and Donor Motivation
Credits 3 Grading Basis Graded
This course examines the theories and practices of fundraising campaigns, including campaign planning, fundraising communication, donor research and motivation, branding and message development, stewardship and recognition, special events, planned giving, capital campaigns, program evaluation, and fundraising ethics.
Prerequisites: Fully admitted SCOM major or minor, and junior or senior standing.
SCOM 460 Public Relations Management
Credits 3 Grading Basis Graded
This course offers intensive study and research of advanced communication management skills, theory and principles using case and field studies. Special attention is given to systematic and ethical management of communication and action affecting an organization's internal and external publics.
Prerequisites: SCOM 260 and fully-admitted SCOM major in the public relations concentration.
SCOM 461 Public Relations Campaigns
Credits 3 Grading Basis Graded
This is the capstone course for the public relations program of study. Students further their theoretical understanding and practical skills in the processes of research, planning, communication/action and evaluation by conducting campaigns for specific organizations.
SCOM 462 Student-Run Public Relations Firm
Credits 3 Grading Basis Graded
This is the capstone course for the public relations program of study. Students further their theoretical understanding and practical skills in the processes of research, planning, communication/action and evaluation by implementing public relations strategies and tactics for specific organizations. Students need to apply to take this course.
SCOM 464 Special Topics in Sport Communication
Credits 3 Grading Basis Graded
This course studies current topics and issues in sports communication. Course content varies based on faculty expertise. This course may be repeated up to six credits.
Prerequisites: Sport Communication minor and SCOM 230.
SCOM 465 Rhetoric of Environmental Science and Technology
Cross-listed with: WRTC 416
Credits 3 Grading Basis Graded
This course offers an advanced study of the way the public receives, makes sense of, and influences scientific and technical information about environmental issues. Implications of these processes on environmental policy will be analyzed. Readings and assignments will concentrate on the interactions between technical and public spheres of communication, with an in-depth examination of the way the media facilitates the transfer of information between scientific communities and public audiences.
Prerequisites: WRTC 103 or equivalent and junior or senior standing; or permission of the instructor.
SCOM 468 Interpersonal Communication in Health Contexts
Credits 3 Grading Basis Graded
This course explores how effective interpersonal communication supports the management of mental and physical health within social networks. Students will examine health-related experiences; the roles of stress, coping and social support; the connection between relationship contexts on health outcomes; and strategies for collaboration in clinical and non-clinical settings.
Prerequisites: Fully admitted SCOM major or minor (SCOM, CLTC, HTHC).
SCOM 470 Health Communication Campaigns
Credits 3 Grading Basis Graded
This course focuses on the theoretical principles and practical considerations relevant to designing, implementing and evaluating health communication campaigns. Emphasis is placed on the collection and analysis of formative research. The final project for the course involves designing a health campaign targeting a specific audience.
Prerequisites: Fully-admitted SCOM major or minor, and SCOM 370; or permission of the instructor.
SCOM 471 Culture and Health Communication
Credits 3 Grading Basis Graded
This course explores the relationship between culture and health in different contexts. In particular, the course focuses on the role of communication in understanding diverse health beliefs and engaging in dialogue about our own health beliefs.
Prerequisites: Fully admitted SCOM major or minor (SCOM, CLTC, HTHC).
SCOM 472 Media and Politics
Credits 3 Grading Basis Graded
This course is a study of the media's role in the political system, concentrating on the dynamic and interdependent relationships among journalists, politicians, the public and public policy. The course explores media and politics theories; how media practices and technologies shape political decision making; how political forces influence media institutions; and how public opinion and media narratives are shaped.
Prerequisites: Fully admitted SCOM major or minor (SCOM, CLTC, HTHC).
SCOM 472L Media and Politics
Credits 3 Grading Basis Graded
This course is a study of the media's role in the political system, concentrating on the dynamic and interdependent relationships among journalists, politicians, the public and public policy. The course explores media and politics theories; how media practices and technologies shape political decision making; how political forces influence media institutions; and how public opinion and media narratives are shaped.
SCOM 473 British Media and Politics
Credits 3 Grading Basis Graded
This course is a study of the media's role in the political system of the United Kingdom, concentrating on the dynamic and interdependent relationships among journalists, politicians, the public and public policy. The course explores media and politics theories as they apply to the British context; how UK media practices and technologies shape political decision making; how political forces influence British media institutions; and how public opinion and media narratives are shaped within a parliamentary democracy.
SCOM 490 Special Studies in Communication Studies
Credits 1-3 Grading Basis Graded
An independent study for students to pursue individual research under the guidance of faculty. Limited to senior communication studies majors in good standing with permission of school director.
SCOM 495 Internship in Communication Studies
Credits 3-6 Grading Basis Graded
This course offers credit for the application of communication theory and skills in a directed, on-the-job learning experience. It is open only to communication studies majors who meet specific criteria. Up to six credits may be applied as electives in the communication studies major.
Prerequisites: Fully admitted SCOM major, 12 credits of coursework in SCOM at the 200-level or above, and permission of the instructor.
SCOM 499 Honors in Communication Studies
Credits 1-3 Grading Basis Graded
In this individualized capstone course, honors students develop and complete a significant scholarly or creative work in Communication Studies. Working independently with faculty mentorship, students will explore a significant topic, integrate relevant theory and methods, and produce a substantive final product such as a written thesis, campaign or presentation. This course may be repeated for up to 6 credits.
SCOM 500 Introduction to Advocacy Studies
Credits 3 Grading Basis Graded
A survey of advocacy inquiry as a practice of communication by a number of professional and academic fields and disciplines. Students will examine and debate important theoretical, ideological, ethical and moral implications of advocacy practiced in politically, socially and culturally diverse societies. Emphasis will be placed on a multi-disciplinary approach to advocacy studies.
SCOM 502 Introduction to Teaching Fundamental Human Communication
Credits 0 Grading Basis Satisfactory/Unsatisfactory
This course introduces students to the issues, methods and materials for teaching communication in the setting of higher education. Students will examine pedagogical and communication theory, analyze research in communication education/instructional communication, study learning theories and styles, and work to develop a competency in teaching communication skills and concepts to others. This course is required only of all those awarded Assistantships.
SCOM 540 Seminar in Communication Theory
Credits 3 Grading Basis Graded
A survey of major communication theories. Historicizes the major theoretical perspectives and debates in Communication Studies. Focuses on application of communication theory toward advocacy.
SCOM 541 Seminar in Rhetorical Theory
Credits 3 Grading Basis Graded
A survey of classical, modern and contemporary theories of rhetoric. The course examines the historical circumstances, situated practices of communication and advocacy, and mediums of delivery that have influenced differing iterations of rhetorical theory; its influence upon historical and contemporary practices of communication and advocacy; and the invention, arrangement and styles of theoretical disputes related to rhetorical theory.
SCOM 542 Seminar in Critical Theory and Communication
Credits 3 Grading Basis Graded
Advanced study of critical cultural theory and communication. Historicizes major theoretical perspectives and debates and considers implications for the study and practice of communication and advocacy.
SCOM 551 Environmental Decision Making: Conflict, Advocacy and Participatory Processes
Credits 3 Grading Basis Graded
This course adopts a "process advocacy" approach to environmental decision making. Students examine theories and techniques to develop and evaluate civic engagement and conflict resolution as well as collaborative approaches related to environmental science, resource management and public planning. Public participation legal requirements will be reviewed, case studies discussed and opportunities for improving public participatory processes will be assessed.
SCOM 580 Seminar in Communication Research Methods
Credits 3 Grading Basis Graded
An examination of undergirding research design philosophies, as well as an introduction to qualitative and quantitative research methods used in communication and advocacy studies. Students complete a research prospectus.
SCOM 600 Advocacy Processes and Techniques
Credits 3 Grading Basis Graded
This advanced skills course emphasizes effective advocacy communication for a variety of contexts and focuses on a range of media, formats and causes. Students will practice and refine writing, oral presentation, organization and visual design skills, while analyzing the most effective processes for strategic communication messages.
SCOM 610 Strategic Communication
Credits 3 Grading Basis Graded
An advanced seminar focusing on persuasion theory and communication methodology relevant to strategic communication in diverse cultural settings. Emphasis upon message analysis in cross-cultural contexts at various communication levels including interpersonal, small group, organizational, and public. Consideration of communication strategies and tactics embedded in adversarial belief systems. This seminar will use lecture-discussion, case studies, guest speakers, and team projects.
SCOM 611 Public Policy, Communication and Governmental Advocacy
Credits 3 Grading Basis Graded
Introduces practices and theories of political communication and advocacy in public policy. Students will be equipped with the knowledge and communication skills necessary to influence policy-making processes and to understand advocacy by citizens, businesses, labor and interest groups. Topics include history and current practices of public advocacy, communication plan development and management, legal and ethical considerations, and the future of the public communication industry.
SCOM 612 Stakeholder Engagement
Credits 3 Grading Basis Graded
An advanced seminar focusing on understanding stakeholders and decision-making processes. Engaging stakeholders is central to strategic communication. This seminar explores a wide range of stakeholder theories as a foundation for successful applied strategic communication. The seminar covers both the critical evaluation of theories and application in cases.
SCOM 613 Strategic Communication Campaigns
Credits 3 Grading Basis Graded
This seminar examines principles, methods, theories, practices, and cases central to the development and strategic management of communication advocacy campaigns. Focus is on designing, planning, implementing, and evaluating ethical persuasive communication programs, with emphasis on behavioral change as well as mutual understanding and support. Best professional practices, including case studies, will be utilized to extract and articulate pragmatic lessons.
SCOM 615 Special Topics in Strategic Communication
Credits 3 Grading Basis Graded
Study of current topics and issues in strategic communication and advocacy. Emphasis on contemporary issues, theories and research. Course content varies based on faculty expertise.
SCOM 625 Interpersonal Communication as Advocacy
Credits 3 Grading Basis Graded
This course explores theoretical approaches to interpersonal communication as advocacy. After reviewing theory and research related to interpersonal message strategies and designs, students will examine how interpersonal communication functions as advocacy in environmental, health and relational contexts. Students will also discuss the ethics of advocacy, compliance gaining and compliance-resistance.
SCOM 627 Facilitating Collaborative Governance and Public Problems
Cross-listed with: PUAD 627
Credits 3 Grading Basis Graded
This course offers training and practice in facilitation skills needed to guide advocacy groups, organizations, governmental agencies and communities as they grapple with complex challenges, make informed choices for action and work together to establish and achieve collective goals. In addition, this course will consider how these processes are best integrated with and play a role in community, organizational and institutional structures and influence policy change.
SCOM 630 Communication, Advocacy, and Social Justice
Credits 3 Grading Basis Graded
This course provides students with foundational perspectives in communication theory and the skills and processes that enable ethical and effective social justice advocacy in a variety of contexts. It covers both micro and macro perspectives to social justice communication.
SCOM 635 Special Topics in Communication, Advocacy and Social Justice
Credits 3 Grading Basis Graded
This course provides an in-depth exploration and analysis of communication theory, context, topics or problems related to the study of social justice. Course content varies based on faculty expertise.
SCOM 650 Applied Organizational Communication
Credits 3 Grading Basis Graded
Examines organizational communication theory and research in applied organizational contexts using a case study approach. Attends to analysis of small group and organizational decision making processes, team functioning, and strategic communication among diverse stakeholders.
Focus on organizational communication practice in non-profit advocacy groups.
SCOM 652 Environmental Justice: Advocacy and Perspectives
Credits 3 Grading Basis Graded
Critical overview of the histories and perspectives of environmental justice movements, including discourses of environmental racism, classism, and sexism; environmental in/equity; and just sustainability. Examines the underlying principles guiding advocacy practices of various environmental justice movements, exploring rhetorical strategies used to advocate just access to nature resources and distribution of environmental burdens.
SCOM 653 Critical Perspectives: Environment, Advocacy, and Public Culture
Credits 3 Grading Basis Graded
This course involves a survey of critical theory and perspectives related to the study of environmental communication. Critical theories and related topics such as popular and consumer culture, political economy, power and ideology, science and technology will be explored. Environmental campaigns and cultural practices will be examined from a variety of critical perspectives.
SCOM 654 Environmental Campaign Advocacy and Social Influence
Credits 3 Grading Basis Graded
Addresses complex dynamics, strategies and tactics of environmental campaigns by grassroots organizations, interest groups, governmental institutions and international organizations to advocate for particular environmental (and anti-environmental) policies and social change. This course takes a case studies approach to environmental campaigns and analyzes campaigns from a variety of rhetorical and communication theories.
SCOM 655 Special Topics in Environmental Communication
Credits 3 Grading Basis Graded
This course is an in depth exploration and analysis of communication theory, context, topic or problem related to the study of environmental communication. Course content varies based on faculty expertise.
SCOM 660 Seminar in Risk and Crisis Communication
Credits 3 Grading Basis Graded
This advanced seminar explores risk and crisis communication theories, models and approaches. Students learn to critically assess and evaluate risk and determine and formulate appropriate communication strategies, and they are provided an opportunity to explore best practices and application of theories in practice.
SCOM 665 Special Topics in Communication Theory and Applied Contexts
Credits 3 Grading Basis Graded
This course is an in-depth exploration and analysis of communication theory and applied contexts addressing a topic, process, problem, or controversy related to communication theory or practice. Course content varies based on faculty expertise.
SCOM 670 Health Communication Advocacy and Social Influence: Campaign Development and Delivery
Credits 3 Grading Basis Graded
This course systematically explores and elaborates key concepts, principles and underlying theories pertinent to public health communication campaigns and advocacy practices. Students are immersed in all facets of campaign conceptualization, design, delivery and evaluation.
SCOM 671 Intercultural Health Communication Advocacy
Credits 3 Grading Basis Graded
This course explores how intra-cultural meaning systems intersect and compete across cultures in health and environmental communication focusing on advocacy practices between health care providers and individuals. Provider and patient intercultural competencies, cultural beliefs, traditions, assimilation levels, and medical care decision making models are examined across cultures to ascertain how those are negotiated and managed; with a particular focus on underserved, disenfranchised groups.
SCOM 673 Communication, Advocacy and Health Organizations
Credits 3 Grading Basis Graded
This course addresses a variety of communication challenges faced by members and clients of healthcare organizations. Topics examined include various organizational structures within the healthcare industry, provider communication education and competence, and the delivery of healthcare services to clients. Throughout the course, contemporary applications of content are analyzed and evaluated.
SCOM 674 Patient-Provider Communication and Advocacy
Credits 3 Grading Basis Graded
This course explores patient-provider communication from patient and provider perspectives. Advocacy can play a leading role for providers and patients with implications for decision making, mutual support and trust. Students will examine health patient-provider interaction, health decision-making, empowerment strategies, key impacts of managed care, salient factors that shape patient outcomes and selected theoretical frameworks for explaining health patient-provider communication.
SCOM 675 Special Topics in Health Communication
Credits 3 Grading Basis Graded
This course is an in depth exploration and analysis of communication theory, context, topic or problem related to the study of health communication and/or advocacy. Course content varies based on faculty expertise.
SCOM 680 Readings and Research
Credits 3 Grading Basis Graded
Readings and research in the discipline. This course can only be taken twice for a total of six credits.
SCOM 681 Seminar in Rhetoric and Criticism
Credits 3 Grading Basis Graded
A graduate seminar in the theories and practices of rhetorical criticism. Examines and applies classical and contemporary theories and methods for analyzing and evaluating public address and other significant forms of communication. Students will produce an original scholarly essay using one or more types of criticism.
Prerequisites: SCOM 580.
SCOM 683 Seminar in Quantitative Communication Research Methods
Credits 3 Grading Basis Graded
An intensive study of quantitative communication research methods, with emphasis on design and implementation of a research project.
Prerequisites: SCOM 580.
SCOM 684 Seminar in Autoethnographic Methods
Credits 3 Grading Basis Graded
Survey of autoethnographic methodologies with a focus on writing-based inquiry in communication studies scholarship. Utilizes a writing workshop model to build foundational skills in the development of autoethnographic narratives as a means of examining communication topics in varied cultural contexts. Students will write an original autoethnographic essay.
SCOM 685 Seminar in Qualitative Research Methods
Credits 3 Grading Basis Graded
Survey of qualitative communication research methods. Overviews the paradigms in qualitative research, research planning and conceptualization; participant observation; in-depth interviews; focus group interviews; and qualitative data analysis. Students will write an original scholarly essay answering a communication question using qualitative research methods.
Prerequisites: SCOM 580.
SCOM 695 Fieldwork in Communication and Advocacy
Credits 3 Grading Basis Graded
An independent study or practicum for students to pursue research projects under the guidance of faculty, or develop skills and gain professional experience working in the field of communication and advocacy. This course can only be taken twice for a total of six credits.
SCOM 698 Comprehensive Continuance
Credits 1-3 Grading Basis Comprehensive/Thesis/Dissertation Continuance
Continued preparation for the comprehensive examinations. May be repeated as needed.
SCOM 699 Thesis Continuance
Credits 1-3 Grading Basis Comprehensive/Thesis/Dissertation Continuance
Continued study, research and writing for the thesis. May be repeated as needed.
SCOM 700 Communication Studies Thesis
Credits 3-6 Grading Basis Satisfactory/Unsatisfactory
Original communication research toward the completion of a master's thesis Supervised by the chair of the student's thesis committee. This course is graded on a Satisfactory/Unsatisfactory (S/U) basis.
SCOM 701 Communication Studies Internship
Credits 3-6 Grading Basis Satisfactory/Unsatisfactory
Practical field experience in applying health and environmental communication advocacy to problems or issues encountered in professional settings. Internships can include: governmental, non-profit and for-profit organizations. This course is graded on a Satisfactory/Unsatisfactory/Incomplete (S/U/I).
