Graphic Design (GRPH)

An introduction to graphic design using industry standard software. Students will explore fundamental concepts, terminology and media that relate to the creation and presentation of graphic design projects.

An exploration of strategies for conceptualizing, analyzing and solving design problems through image making. Emphasis is placed on graphic presentation of ideas and the creative process through a variety of mediums and materials.

A hands-on approach to digital media and production using leading edge software for web and interactive design. Concepts and content include visual language for screens and devices, exploration of time-based media, audio/video integration, user feedback tools and digital portfolios.

An introduction to the study of letter forms for their aesthetic and communicative value. Typographic fundamentals of alphabet history, type classification, printing technology effects, font design, visual space, hierarchy and grid systems will be explored.

Portfolio review required to enroll in graphic design courses at upper division standing. May be repeated once for pass/fail standing.

This course is a study of selected topics in graphic design at the introductory level. May be repeated when course content changes. See MyMadison for current topics.

Through demonstrations, theory and practical application, students are introduced to numerous media and illustrative techniques. Encouraged experimentation is tempered by an understanding of problem solving and conceptualization.

Through demonstrations and practical application, students are introduced to digital techniques used in design applications. Experimentation is encouraged through problem solving and conceptualization, filtered through the lens of contemporary digital production. Students will be challenged with executing effective design solutions through creative thinking and image creation as it applies to graphic design.

Through theory, demonstrations and practical application, students learn to design in three-dimensions. Focus will be placed on aesthetics, as well as the form and function of a product's housing.

An intermediate study of typography for its aesthetic and communicative value. Context effects on legibility and readability, type as image, type in sequence and typographic systems will be explored.

Students will use traditional fine arts and digital media to explore the conceptualization, production and communication of visual information integral to selling products, clarifying and organizing data, explaining abstract concepts, and educating through the creation of imagery for advertising, infographics, and technical and scientific illustrations. Emphasis is placed on development of technical skillsets, personal aesthetic and style.

Intermediate level web design and front-end development through theory and practical application. Assignments will focus on the unique form, content and structures associated with designing for a device-agnostic web. Creative iteration and digital design are emphasized in tandem with changing technology.

Intermediate level visual interface design, motion graphics, and interaction design through theory, demonstration and practical application. Assignments will focus on digital craft, creativity, and presentation. Emphasis on digital and interactive media, and functionality, usability, and user experience.

Through theory and practical application, students learn to design for the poster realm. Focus will be placed on aesthetics, as well as form and function. Encouraged experimentation is tempered by an understanding of problem solving and conceptualization.

This studio course offers students an opportunity to engage in the process and product of letterpress printing through various techniques and conceptual approaches. Instruction focuses on text and image relationships by integrating metal and wood type, and other type-high surfaces. Emphasis will be placed on the acquisition of skills and vocabulary and the creative use of type and image. The course will address the history of letterpress and its contribution to contemporary art and design.

This course challenges the student to develop a limited edition hand-made artists' book. The appropriate format for each individual's concepts are identified, adapted, customized, applied, and produced. Content development, book design, integration of various media and the functionality of various bookmaking materials are explored. We will consider the artists' book as a sculptural form and locate it within the broader context of contemporary writing and visual art.

This course examines graphic design as applied to the built environment. Environmental graphic design applications include but are not limited to wayfinding and directional signage, exhibition graphics, large-format graphics and pop up displays (e.g. storefronts, showrooms, etc.), user interface design, branding, and retail design.

Independent activity at the intermediate level, such as research or studio practice, under faculty supervision. Projected studies in Graphic Design must be arranged with the instructors who will direct them. Offered only with the consent of the instructor.

Study of selected topics in graphic design at the intermediate level. May be repeated when course content changes. See MyMadison for current topics.

This course allows for the development of an advanced level class that teaches content not introduced in required illustration courses or expanding on the existing illustration courses. Instructional goals and defined outcomes will be unique to the class topic.

An advanced study of typography for its aesthetic and communicative value. Topics of research, narrative, information design, format organization and production techniques will be explored. Solutions reflect advanced text and image integration knowledge through complex and variable structure development.

Exploration of visual identities utilizing a holistic, systems approach to design. Introduces business strategies and design techniques associated with brand development. Emphasis is placed on methods of thinking, research and implementation.

This course examines the business of graphic design, employment strategies and freelance opportunities. Focus is placed on solidification of the portfolio for employment and/or graduate school. This course is strongly recommended for the last semester prior to graduation.

Independent activity, such as research or studio practice, under faculty supervision. Projected studies in any area of the school's offering must be arranged with the instructors who will direct them. Offered only with consent of the director.

An on-campus program monitored on an individual basis designed to provide practical studio experience in the visual arts. Students will learn safe studio practices and management skills, including material use, inventory control and the proper operation of equipment found within various individual classroom studios.

Students study selected topics in graphic design at the advanced level. This course may be repeated when course content changes. See MyMadison for current topics.

An off-campus program prepared and monitored on an individual basis. Internships provide practical experience in professional graphic design settings.

Advanced level exploration of graphic design principles, methods, applications and professional practice. Independent research projects are emphasized. Students will produce and refine a professional graphic design portfolio suitable for employment and/or application to graduate school. This course is strongly recommended for the last semester prior to graduation.