Apr 20, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Course Descriptions


 

College of Business

  
  • COB 487. Strategic Management


    3.00
    Strategic management is designed to be the capstone course for seniors completing their undergraduate studies in the various functional areas of business administration. The course is comprehensive and structured to build on the foundational knowledge students have gained through completing the interdisciplinary COB 300, Integrated Functional Systems, learning experience and from their respective concentrations. Prerequisites: COB 300 and completion of one full academic semester after completing COB 300 (Senior status) or departmental permission.
  
  • COB 490. Special Studies in Business Administration


    1.00 - 3.00
    Designed to give capable students an opportunity to complete a faculty supervised independent study apart from a specific major.
  
  • COB 490E. Special Studies


    3.00
  
  • COB 491. Peer Advisor Training


    0.00
    This block course will provide peer advisor trainees with the information necessary to give guidance to their peers in understanding various university and college academic policies and procedures and the university resources available to address academic questions and issues. Cannot be applied to any College of Business major or minor. Junior or Senior Standing Only
  
  • COB 492. Peer Advising


    2.00
    Practicum in advising focuses on College of Business students providing guidance to their peers in understanding various university and college academic procedures and policies, as well as offering knowledgeable referrals to appropriate university resources. May be taken twice for up to four credit hours. Cannot be applied to any College of Business major or minor. Prerequisites: Senior standing (90 credit hours) and successful completion of COB 491 .

College of Integrated Science and Engineering

  
  • CISE 480E. Applied Decision-Making for Sustainable Design


    3.00
    A hands-on application of analytical tools to assess the sustainability of designed goods and services. This course will focus heavily on the application of Life Cycle Assessment methods using SimaPro software and relevant sustainability metrics to guide decision-making. Students will collaborate in teams to provide solutions for local partners in real-world problems. Prerequisite: Engineering, Computer Science, Integrated Science & Technology, Geographic Science, Intelligence Analysis or Biotechnology major
  
  • CISE 481. Robotics Project Summary


    1.00
    Students will reflect upon their experience gained in a prerequisite supervised robotics project course, a robotics internship, a robotics research project or an equivalent experience. Results will be disseminated to the academic community via a presentation, a report and/or other means.
  
  • CISE 497E. Social Entrepreneurship & Design for Social Impact


    3.00
    Crosslisted: ENGR 497E 

    Do you see problems in the world, and wonder what you can do to be a change maker? Do you have an idea that you think might change the world for the better? This 4-week May semester course will guide you through the process of formulating, developing and executing entrepreneurial ventures whose aim is positive social impact.
  
  • CISE 498E. Create A Kidwind Challenge Event


    2.00
    CrEATE (Collaborative Educational Activities that are focused on Technology for renewable Energy) a KidWind Challenge Event is a 2 credit hour course constructed to be an educational experience for students and faculty from multiple disciplines to jointly produce age appropriate educational activities for K-12 students and team coaches during the Eastern Regional KidWind Challenge Event held on April 25, 2015 at James Madison University.

College of Science & Math

  
  • CSM 199E. Science Outreach in Schools


    1.00
    A service learning course in which students engage in outreach activities in area high schools. Emphasis is placed on planning and implementing effective tutoring or enrichment activities as well as reflection and assessment of outcomes.
  
  • CSM 299E. Instructional Methods in Science Teaching


    2.00
    This course will provide a solid foundation for planning curriculum and instruction for middle and high school science students by developing general teaching methods. Prerequisite: PHYS 397 , Topic: Science Pedagogy

Communication Sciences and Disorders

  
  • CSD 200. Introduction to Communication Disorders


    3.00
    This course is an introduction to human communication, the most advanced of neurological functions which separates humans from all other species. It surveys both normal and communicatively disordered populations served by audiologists, speech-language pathologists, educators, and neuropsychologists.
  
  • CSD 207. Phonetics


    3.00
    An introduction to phonetic theories relating to speech pathology. Instruction in the various transcription techniques for phonetic and phonemic analysis of speech production is provided.
  
  • CSD 208. Anatomy and Physiology of the Ear and Voice Mechanism


    3.00
    A detailed study of the anatomy and physiology of the speech and hearing mechanisms. Communication and Sciences Disorders Majors Only
  
  • CSD 209. Acoustics of Hearing and Speech


    3.00
    Introduction to acoustics of speech and hearing. Topics include physical acoustics, sound generation and transmission, resonance, speech acoustics, and speech perception.
  
  • CSD 300. Language Development


    3.00
    The study of language acquisition, development, structure and function in normal children. The development of language in all cultures and the universal nature of the developmental process is the foundation for continued study in speech-language hearing. Prerequisite: CSD 207 , CSD 208 , AND CSD 209  with grades of “C” or better; OPEN TO CSD MAJORS ONLY.
  
  • CSD 301. Audiology


    3.00
    An introduction to the symptoms, causes and treatment of hearing disorders. Hearing test instrumentation and interpretation in clinical situations are emphasized. Prerequisite: CSD 207 , CSD 208 , CSD 209  with grades of “C” or better.
  
  • CSD 314. Phonological and Language Disorders


    3.00
    An introduction to phonological and language disorders in children and adults. Etiological and maintaining factors are discussed, and an overview of assessment and (re)habilitation procedures is presented. Prerequisite: CSD 300 
  
  • CSD 318. Aural Rehabilitation


    3.00
    Concentrated attention is given to communication problems of the hearing handicapped. Aural rehabilitation is emphasized including lip reading and auditory training. CSD 301  is the prerequisite.
  
  • CSD 412. Multicultural Considerations in Communication Disorders


    3.00
    This course will address considerations for effective service delivery to culturally and linguistically diverse populations. An overview of cultural characteristics will be provided with particular attention to specific minority populations. Discussion on speech and language variations in dialects, bilingualism and foreign accent, nonbiased assessment and strategies for enhancing communication with families from diverse cultures will be presented. Prerequisite: CSD 200 , CSD 207 , CSD 300 , CSD 314 
  
  • CSD 415. Neuroanatomy and Neurogenic Communication Disorders


    3.00
    Crosslisted: BIO 415 

    Introduces neurogenic communication disorders from a neuroanatomical approach. Prerequisites: CSD 208  or Neuroscience Concentration.
  
  • CSD 416. Organic Speech Disorders


    3.00
    Clinical procedures in the areas of fluency, oral-facial and voice disorders are studied. Evaluative and remedial aspects are emphasized. Prerequisite: CSD 208 
  
  • CSD 420. Intro to Sign Language


    3.00
    An introduction to the elements of total communication including sign language.
  
  • CSD 421. Sign Language II


    3.00
    Enhancement of the communication skills of the student whose core vocabulary and knowledge of application of sign language are basic. The course arranges opportunities for building fluency, reception, beginning interpreting skills and appropriateness in a given situation. CSD 420  is the prerequisite.
  
  • CSD 444. Child Language Development and Disorders


    3.00
    The study of normal language development in children, including an overview of the linguistic bases of language. Topics include the examination of the various manifestations of language disorders in children and the different strategies for intervention. This course does not meet degree requirements for CSD majors.
  
  • CSD 470. Methods & Observation


    3.00
    Directed observation and participation in practical experiences including (re)habilitation and/or assessment are required. Practical clinical methodology will be emphasized. Majors only. Must have a 3.0 average in CSD courses to enroll. Senior CSD majors and CSD 314  are the prerequisites.
  
  • CSD 471. Methods & Observ in Aud


    3.00
    Senior Standing
  
  • CSD 490. Spec Studies in Csd


    1.00 - 3.00
    Designed to allow the student to complete independent research under faculty supervision. Prerequisite: Permission of the department head.
  
  • CSD 499. Honors


    1.00 - 6.00
    See catalog descriptions titled “Graduation with Distinction” and “Graduation with Honors.”

Communication Studies

  
  • SCOM 121. Fundamental Human Communication: Presentations [C1HC]


    3.00
    Study of human communication as a process. Overview of the principles and practices of interpersonal, small group and public communication. Emphasis on examining the role of self-concept, perception, culture, verbal and nonverbal dimensions in the communication process, using power and managing conflict, applying critical listening, practicing audience analysis within informative speech making. Public speaking required. May be used for general education credit. May not be used for major credit. If you have already earned credit for SCOM 121, SCOM 122 , or SCOM 123 , you are not eligible to enroll for another SCOM 121, SCOM 122  or SCOM 123 .
  
  • SCOM 121H. Fundamental Human Communication: Presentations - Honors [C1HC]


    3.00
    Study of human communication as a process. Overview of the principles and practices of interpersonal, small group and public communication. Emphasis on examining the role of self-concept, perception, culture, verbal and nonverbal dimensions in the communication process, using power and managing conflict, applying critical listening, practicing audience analysis within informative speech making. Public speaking required. May be used for general education credit. May not be used for major credit. Honors Students
  
  • SCOM 122. Fundamental Human Communication: Individual Presentations [C1HC]


    3.00
    Study of human communication as a process. Overview of the principles and practices of communication in a public environment. Emphasis on examining the role of self-concept, perception, culture, verbal and nonverbal dimensions in the communication process, using power and managing conflict, applying critical listening, practicing audience analysis, and constructing informative and persuasive speeches. Public speaking required. May be used for general education credit. May not be used for major credit. If you have already earned credit for SCOM 121 , SCOM 122, or SCOM 123 , you are not eligible to enroll for another SCOM 121 , SCOM 122 or SCOM 123 .
  
  • SCOM 122H. Fundamental Human Communication: Indiv Presentations - Honors [C1HC]


    3.00
    Study of human communication as a process. Overview of the principles and practices of communication in a public environment. Emphasis on examining the role of self-concept, perception, culture, verbal and nonverbal dimensions in the communication process, using power and managing conflict, applying critical listening, practicing audience analysis, and constructing informative and persuasive speeches. Public speaking required. May be used for general education credit. May not be used for major credit. Honors Students
  
  • SCOM 123. Fundamental Human Communication: Group Presentations [C1HC]


    3.00
    Study of human communication as a process. Overview of the principles and practices of communication in small group and public communication contexts. Emphasis on examining the role of self-concept, perception, culture, verbal and nonverbal dimensions in the communication process, using power and managing conflict, applying critical listening, practicing audience analysis, and constructing informative and persuasive group presentations. Public speaking required. May be used for general education credit. May not be used for major credit. If you have already earned credit for SCOM 121 , SCOM 122 , or SCOM 123, you are not eligible to enroll for another SCOM 121 , SCOM 122  or SCOM 123.
  
  • SCOM 123H. Fundamental Human Communication: Group Pres - Honors [C1HC]


    3.00
    Study of human communication as a process. Overview of the principles and practices of communication in small group and public communication contexts. Emphasis on examining the role of self-concept, perception, culture, verbal and nonverbal dimensions in the communication process, using power and managing conflict, applying critical listening, practicing audience analysis, and constructing informative and persuasive group presentations. Public speaking required. May be used for general education credit. May not be used for major credit. Honors Students
  
  • SCOM 240. Introduction to Communication Theory


    2.00
    Study of theories and models that inform understanding of human communication processes. Emphasis on the processes of theory building, comparison of theories, and the implications and application of theory to particular contexts. Consideration of role of communication in all human endeavors. The SCOM 241  lab and SCOM 240 lecture portions must be taken concurrently. Prerequisites: ‘SCOM major declared’ or ‘SCOM minor declared’ students only, and SCOM 121 , 122  or 123 . Corequisite: SCOM 241 .
  
  • SCOM 241. Communication Theory Lab


    1.00
    This lab is designed to complement and supplement the SCOM 240  lecture course. Students will discuss, write, and/or give presentations related to content covered in SCOM 240 . The SCOM 241 lab and SCOM 240  lecture portions must be taken concurrently. Prerequisites: ‘SCOM major declared’ or ‘SCOM minor declared’ students only, and SCOM 121 , 122  or 123 . Corequisite: SCOM 240 .
  
  • SCOM 242. Presentational Speaking


    3.00
    Study of methods for preparing and presenting public speeches. Consideration of impromptu and extemporaneous speaking, sales speeches, business presentations and other special occasion speeches. Emphasis on performance and evaluation. Prerequisite: SCOM 121 , SCOM 122 , or SCOM 123 
  
  • SCOM 243. Oral Interpretation


    3.00
    Study and application of theories concerning the oral presentation of various forms of literature including prose, poetry, drama and nonfiction materials. Emphasis on performance. Prerequisite: Any 100-level SCOM course. Fully admitted SCOM Majors and fully admitted SCOM Minors Only.
  
  • SCOM 245. Signs, Symbols & Soc Int


    3.00
    The study of verbal and nonverbal communication as used in human interaction. Consideration given to the function of symbolic systems in self-concept development, the structuring of reality and social discourse. Attention is directed toward the use of signs and symbols by different ethnic groups, genders, age groups and geographic groups. Prerequisites: ‘SCOM major declared’ or ‘SCOM minor declared’ students only, and any SCOM 100 level course.
  
  • SCOM 248. Intercultural Comm


    3.00
    The study of human communication in a variety of cultural settings and contexts. Emphasis on developing understanding and analytical skills regarding communication between people from different racial, ethnic and cultural backgrounds in both domestic and international settings. Consideration of relevance and application to social, business and political environments.
  
  • SCOM 260. Introduction to Public Relations


    3.00
    Study of basic principles and practices of public relations. Consideration given to public relations problems and pragmatic solutions utilizing oral, written and electronic communication media and skills.
  
  • SCOM 261. Public Relations Techniques I: Written


    3.00
    Study of writing fundamentals for public relations. Emphasis on practice of effective writing for a variety of media (press releases, public service announcements, brochures, newsletters). Must be able to use word processing software. SCOM 260  is the prerequisite.
  
  • SCOM 280. Introduction to Communication Research


    3.00
    An introduction to the principles, methods and analysis techniques used in the field of communication. Emphasis on a broad-based understanding of the breadth of research in the field. Includes both qualitative and quantitative research methods, methods of literature review and research article critiques. Fulfills the College of Arts and Letters writing-intensive requirement for the major. Prerequisites: SCOM 240 
  
  • SCOM 302. Third Wave Ecofeminism


    3.00
    Crosslisted: WGS 302 

    This course explores the historically strong association between women and nature, in which the image of Mother Earth is central, and critiques the power-as-domination assumption of our culture shown in the exploitation of women and of the earth itself. Religious, psychological, social, historical and scientific manifestations of this assumption will be examined, along with alternative models of power and responsibility. Students will explore the considerable research on ecofeminism.
  
  • SCOM 305. Language and Culture


    3.00
    Crosslisted: ANTH 305 

    An introduction to linguistic anthropology. Explores the complex relationships between language and culture through topics such as language acquisition and socialization; language, thought and worldview; language and identity; multilingualism; how and why languages change; literacy; and the politics of language use and language ideologies.
  
  • SCOM 313. Topics in Communication Studies


    1.00 - 3.00
    Study of current topics and issues in human communication. Emphasis on contemporary theories, research and principles. Prerequisite: Nine hours of SCOM courses including SCOM 240  and one at 100 level. Prerequisites: Nine hours of SCOM courses including SCOM 240  and one at the 100-level or permission of the instructor.
  
  • SCOM 314. Communication in Romantic Relationships


    3.00
    This class acquaints students with relevant theory and research associated with communication in various stages of romantic relationships including initiation, maintenance, and dissolution. Emphasis is on honing one`s ability to understand communication theory, research, and application while enhancing one`s communication skills in romantic relationships. Additionally, students will improve their ability to communicate about relationship research through writing, presenting, and discussing.
  
  • SCOM 318. Practicum in Speech Comm


    1.00 - 6.00
    Approved co-curricular activities and/or projects of a practical nature. No more than six hours of practicum credit can be applied to major. Proposals must be submitted to and approved by the course instructor for section and credit hour registration. To receive repeat credit, see school director. Prerequisite: Permission of the school director.
  
  • SCOM 320. Intro Interpersonal Comm


    3.00
    Introduction to the fundamental theoretical perspectives in interpersonal communication. Emphasis on the effects of verbal and nonverbal messages on continuity and change in personal relationships. Consideration of the influence of cultural and social contexts on messages in relationships. Development of communication competence in diverse interpersonal contexts.
  
  • SCOM 330. Special Topics in Interpersonal Communications


    3.00
    Study of current topics and issues in interpersonal communication. Topics and issues may include, but are not limited to aging and lifespan, communication education, computer mediated relations, deception and secrecy, friendship and rivalry, relationship rejuvenation.
  
  • SCOM 331. Communication and Conflict


    3.00
    Consideration of theories of conflict emerging from the communication discipline and application to different forms of conflict at all levels of human interaction. An examination of communication and varied responses to conflict in diverse situations. Emphasis on competencies required for successful management, intervention and transformation of conflict. Prerequisite: SCOM 240  OR SCOM 245 
  
  • SCOM 332. Mediation


    3.00
    Study of analysis and resolution of human conflict. Emphasis on role of mediation in dispute resolution focusing on relationships, language, listening and problem-solving techniques. Consideration of the interpersonal and group approaches to study of conflict management. Prerequisite: SCOM 240  OR SCOM 245  
  
  • SCOM 333. Negotiations


    3.00
    Crosslisted: JUST 333 

    This course provides an overview of Negotiation as a strategy for dealing with conflict.
  
  • SCOM 334. Alternative Dispute Resolution


    3.00
    Study of conflict resolution processes including mediation, arbitration and negotiation. Consideration of litigation and hybrid dispute processes such as summary jury trial, rent-a-judge and panel evaluation.
  
  • SCOM 335. Communication Consulting


    3.00
    Students learn and apply the best practices for communication consulting in a variety of contexts. Specific emphases may include consulting on public speaking, peer education, visual communication, marketing, group communication, data visualization, and data analysis. Based in contemporary human communication theory, Communication Consulting provides experiential learning opportunities through a practicum in team-based communication consulting. SCOM 121 , SCOM 122  or SCOM 123  are the prerequisites.
  
  • SCOM 335E. Public Speaking Consulting


    3.00
    Students learn consulting techniques for all phases of public speaking process, including preparation, rehearsal and self-analysis. Specific emphases include the use of PowerPoint and other visual media in oral presentations, the history of communication centers, peer education and public speaking fundamentals. Based in contemporary human communication theory, Public Speaking Consulting provides experiential learning opportunities in JMU’s Communication Center
  
  • SCOM 338. The Art of Public Debate


    3.00
    This course focuses on the practical application and critical examination of debate in the public sphere. The course provides students with experience in researching, constructing and presenting topics for public debate. Additionally, students will be asked to examine pieces of public debate in order to provide them with the tools to critically examine public discourse in a manner consistent with being a productive and active citizen. This course will culminate with a public debate tournament.
  
  • SCOM 340. Principles and Processes of Interviewing


    3.00
    Study of communication principles and processes in interviewing. Emphasis on interpersonal processes involved in interview structures, goals and question types. Development of communication skills in information, persuasive, counseling, health care, employment and performance appraisal interviews.
  
  • SCOM 341. Persuasion


    3.00
    The study of oral communication as a determinant of attitudinal and behavioral change. Emphasis on the various kinds of artistic and nonartistic proofs as they apply to human motivation. Consideration of the application of behavioral research findings to persuasion. SCOM 240  and SCOM 280  are the prerequisites. Fully Admitted SCOM Majors Only.
  
  • SCOM 342. Argument & Advocacy


    3.00
    The study of the techniques and principles of argument and advocacy. Emphasis on developing, presenting and defending a position on controversial questions. Consideration given to contemporary theories of public argument.
  
  • SCOM 343. Contemporary Rhetorical Theory and Practice


    3.00
    Crosslisted: WRTC 430 

    Examines contemporary rhetorical theory and practice in relation to specific social, economic and technological changes in the 20th century, with particular emphasis on theoretical frameworks. Students learn about the changing needs of postmodern communicators and how new rhetorical theories have developed to anticipate, respond to, and shape those changes. Also explored is the value of contemporary rhetorical theories for communicative and performative events. Prerequisite: WRTC 200  and WRTC 201  or permission of instructor
  
  • SCOM 344. Oral Interpretation


    3.00
    Study and application of theories concerning the oral presentation of various forms of literature including prose, poetry, drama and nonfiction materials. Emphasis on performance. Prerequisite: SCOM 121 , SCOM 122 , or SCOM 123 
  
  • SCOM 345. Nonverbal Comm


    3.00
    Study of nonverbal means through which people relate to one another. Consideration of the communicative effects of environment, facial expression, voice, posture, gestures, touch, distance and physical appearance. Prerequisite: Any 200-level SCOM course; SCOM 245  recommended or permission of the instructor.
  
  • SCOM 346. Free Speech in America


    3.00
    The study of the evolution of freedom of speech in America from Colonial times to the present day. Emphasis on the major periods of development and on the role of courts in defining freedom of speech. Special consideration of contemporary freedom of speech controversies.
  
  • SCOM 347. Comm, Diversity & Pop Culture


    3.00
    Study of the rhetorical dimension of communication practices and texts found in popular culture. Emphasis on issues of diversity as they are manifested in the communication practices found in popular culture. Emphasis on strategic communication choices in a diverse, multicultural world. Emphasis on critical thinking, self-reflexivity and communication analysis. SCOM 121 , SCOM 122  or SCOM 123  are the prerequisites.
  
  • SCOM 347L. Communication, Diversity and Popular Culture


    3.00
    Study of the rhetorical dimension of communication practices and texts found in British popular culture. Emphasis on issues of diversity as they are manifested in the communication practices found in British popular culture. Emphasis on strategic communication choices in a diverse, multicultural world. Emphasis on critical thinking, self-reflexivity and communication analysis.
  
  • SCOM 348. Communication & Gender


    3.00
    Crosslisted: WGS 348 

    Studies of theories and research regarding the influence of gender in various human communication contexts, both public and private. Emphasis on the critical analysis of existing theory and empirical research and the potential competent uses of communication for social change. Prerequisite: SCOM 121 , SCOM 122 , or SCOM 123 
  
  • SCOM 349. Ethnographic Approaches to Communication Studies


    3.00
    This course offers an examination of ethnographic approaches to interpersonal, organizational, health and public communication studies. Students will analyze the role of ethnographic methods and inductive research processes toward building theories of communication and assessing communication practices. Prerequisite: Any 100-level SCOM course. Fully admitted SCOM Majors and fully admitted SCOM Minors Only.
  
  • SCOM 350. Organizational Communication


    3.00
    Students gain a complex understanding of organizing practices by investigating the evolution of how historical events have influenced organizational communication and managerial practices at work. Drawing upon communication theory, students analyze various organizational communication practices such as the management of workers, development of organizational culture, and interaction with larger systems. Learning is complemented by an experiential learning project.
  
  • SCOM 351. Visual Rhetoric


    3.00
    Crosslisted: WRTC 351 , WRTC 351L 

    A study of the rhetorical foundations of visual and verbal arguments in academic disciplines and popular culture. Students will analyze and produce visual and verbal arguments in a variety of rhetorical contexts. Prerequisites: WRTC 103  & 100  Level SCOM
  
  • SCOM 352. Communication and Social Movements


    3.00
    A study of the use of communication in social movements. Emphasis on the types of communication used in social movements and on ways to produce and respond to such messages. This course examines a variety of different social movements within the political process including nonprofit organizations. Prerequisite: SCOM 240 .
  
  • SCOM 353. American Political Culture and Communication


    3.00
    Study of functions performed by communication in politics. Emphasis on a variety of communication forms and techniques used by advocates both in campaigning and governing. Consideration of contemporary campaigns and the role of communication in their successes and failures. SCOM 240  AND GPOSC 225 ARE RECOMMENDED.
  
  • SCOM 354. Environmental Communication and Advocacy


    3.00
    An exploration of the multifaceted aspects of environmental controversies including the rhetoric, advocacy campaigns and decision-making processes that produce and attempt to manage environmental conflict. Emphasis on persuasive efforts by interest groups, corporations, resource managers, government agencies, scientific experts, politicians and citizens to influence public understanding of environmental issues, adoption of sustainable behavior and lifestyles, and public policy outcomes.
  
  • SCOM 355. Food as Communication


    3.00
    This course examines food as symbolic in everyday life, with attention to negotiated understandings of identities, communities, cultures and environments. The course focuses on issues such as how we communicate identity through food consumed and not consumed; how food choices create, shape and reflect communities and cultures; how messages from mass media and government frame, influence and shape food practices; and how food practices intersect, communicate and impact surrounding environments. Prerequisite: SCOM 121 , SCOM 122 , or SCOM 123 
  
  • SCOM 357. Youth, Communication and Culture


    3.00
    Crosslisted: SMAD 357 

    Grounded in the cultural communication perspective, the course examines the relationship among communication, youth and popular culture. Defining youth as children, tweens, teens and college-aged young people, this course focuses on communication issues such as how youth are represented in various forms of popular culture; how they are defined by corporate discourse; how young people make sense of popular culture artifacts; and how they become cultural communicators as well as consumers.
  
  • SCOM 358. Business and Professional Communication


    3.00
    Students investigate the nuance and complexity of communication in modern organizational life. A portion of the class is dedicated to the skills involved in a competitive, successful career search. In addition, students develop the skills to become an ethical and effective organizational citizen. Junior or Senior Standing Only
  
  • SCOM 360L. British Media and Society


    3.00
    Crosslisted: HUM 251L , SMAD 360L , WRTC 360L 

    Study the history, nature, and impact of mass media in the United Kingdom. Emphasis on the impact modern media has on society, and society has on media. Consideration of similarities and differences in mass media in the United States and Great Britain. Consideration of the relationship between mass media and the arts. Focus on 20th century mass media in London, one of the world’s preeminent and most influential centers.
  
  • SCOM 361. Public Relations Techniques II: Visual


    3.00
    Study of visual communication techniques for public relations. Survey of design principles and elements used for developing visually effective messages with an emphasis on publication design and production, photography, and computer-mediated presentations. Students should provide a camera and be familiar with desktop publishing and presentational software. Prerequisite: SCOM 261  & Public Relations Concentration Students
  
  • SCOM 362. Public Relations Theory and Concepts


    3.00
    The purpose of this course is to introduce students to the theoretical body of knowledge in public relations. In this course students will learn core tenants of important theories and concepts and apply these to the ethical practice of public relations. The breadth of theories covered will be useful for any public relations specialization and builds an essential foundation to better understand the research-based character of the public relations process. Prerequisites: Public Relations Concentrators and SCOM 260 
  
  • SCOM 363. International Public Relations


    3.00
    Explores the special professional challenges and opportunities arising from the dynamic global public relations developments characterizing the beginning of this century, taking into account social, economic, political, legal, and cultural factors as well as new media developments. Prerequisites: SCOM 260 
  
  • SCOM 365. Sports Public Relations


    3.00
    This class is designed to provide students with opportunities to explore the profession of sports public relations. In this class, students will discuss various sports communication issues including media relations, community relations, player relations, fan relations, crisis communication, sports social responsibility, and more. Prerequisites: SCOM 260 
  
  • SCOM 367. Advanced Public Relations Writing


    3.00
    Offers advanced public relations students experience in the wide range of writing style and applications that are essential to successfully begin their professional careers. The course focuses on understanding and mastering action-oriented communication methods and best professional practices. Provides both a conceptual framework and in-depth training in advance techniques. Prerequisite: SCOM 261  and Fully Admitted SCOM Majors Only.
  
  • SCOM 369. Topics in Engaged Public Relations


    3.00
    Students will explore specific context of public relations and how public relations theories, processes, and skills can be used in the context. During the semester, students will discuss specific publics within the context and apply ethical communication strategies and tactics to engage with those publics. Courses provided could include crisis communication, corporate social responsibility, social media management, fashion public relations, etc. based on the expertise of the instructor. Prerequisites: SCOM 260 
  
  • SCOM 370. Introduction to Health Communication


    3.00
    An introduction to the study of the theory and practice of communication in health- and medical-related fields. Emphasis on communication interaction between professional health providers and patients/clients. Consideration of strategies that promote effective communication between health/medical professionals and patients/clients. Prerequisite: SCOM 121 , SCOM 122 , or SCOM 123 
  
  • SCOM 371. Talking Through Tough Cases: Ethical Principles and Practices in Communication Studies


    3.00
    Seminar study of current ethical dilemmas and various responses from a communication perspective. Explores theories, principles and practice of managing diverse positions and non-adversarial communication. Prerequisite: Six hours of SCOM courses including SCOM 240  or permission of the instructor.
  
  • SCOM 381. Rhetorical Research Methods


    3.00
    The study of rhetorical and critical research methods in various communication contexts. Emphasis is on developing and applying appropriate standards to consider communicative factors such as audience, tone, and rhetorical strategies. Consideration of criticism of public address, mass media, and other forms of persuasive communication. Students will be expected to conduct an original research project and present findings in a paper and/or oral presentation. Prerequisite: SCOM 280 
  
  • SCOM 383. Quantitative Research Methods


    3.00
    The study of quantitative research methods in various communication contexts. Emphasis is on ability to research literature, develop and evaluate experimental design, and apply and interpret statistical tests. Students will be expected to conduct an original research project and present findings in a paper and/or oral presentation. Prerequisite: SCOM 280 
  
  • SCOM 385. Qualitative Communication Research Methods


    3.00
    Study of interpretive approaches to communication research using a variety of qualitative research methods, including field observation, qualitative interviewing, focus groups, narrative analysis and discourse analysis. Students will plan and conduct an exploratory qualitative study, prepare a written research report including a literature review and make a research presentation. Prerequisite: SCOM 280 
  
  • SCOM 386. Survey Research Methods


    3.00
    The study of survey research methods in various communication contexts. Emphasis on using survey research methodology in communication audits, public relations problems and public opinion polling and the ability to research literature, develop and evaluate survey questions, and apply and interpret statistical tests. Students will be expected to conduct an original research project and present findings in a paper and/or oral presentation. Prerequisite: SCOM 280 
  
  • SCOM 388. Campaign Research Methods


    3.00
    The study of research methods in various communication contexts. Emphasis is on ability to use research methods at various stages of communication planning including background research, primary research, strategic planning, monitoring and evaluation. Students will be expected to conduct an original research project and present findings in a paper and/or oral presentation. Prerequisite: SCOM 280 
  
  • SCOM 390. Directed Projects


    2.00 - 3.00
    Supervised projects related to any aspect of human communication. Emphasis on original individual or group programs beyond the department’s usual curricular or cocurricular offerings. Formal report(s) required for awarding of credit. Prerequisite: Permission of school director.
  
  • SCOM 390A. Directed Projects


    2.00 - 3.00
    Supervised projects related to any aspect of human communication. Emphasis on original individual or group programs beyond the department’s usual curricular or co-curricular offerings. Formal report(s) required for awarding of credit. Prerequisite: Permission of school director.
  
  • SCOM 390B. Directed Projects


    2.00 - 3.00
    Supervised projects related to any aspect of human communication. Emphasis on original individual or group programs beyond the department’s usual curricular or cocurricular offerings. Formal report(s) required for awarding of credit. Prerequisite: Permission of school director.
  
  • SCOM 394. Core Assessment in Communication Studies


    0.00
    Students participate in testing, interviews and other assessment activities as approved by the School of Communication Studies. Grades will be assigned on a credit/no credit basis. Prerequisites: SCOM 240 , SCOM 241 , SCOM 242 , SCOM 280 , & SCOM 341 
  
  • SCOM 395. Study Abroad Seminar


    3.00 - 6.00
    Offering varies. Intensive examination of specialized international communication topics arranged in cooperation with a faculty member. Prior arrangements must be made with the program director. Prerequisite: Permission of the program director and school director required.
  
  • SCOM 413. Advanced Topics in Communication Studies


    1.00 - 6.00
    In-depth exploration and analysis of a communication-related theory, context, topic or problem, culminating in a research project documented in written, oral, visual and/or multimedia presentations. Course content varies based on faculty expertise. Prerequisites: Senior standing and 15 hours of SCOM courses.
  
  • SCOM 420. Feminist Rhetorics


    3.00
    Crosslisted: WGS 420 , WRTC 420 

    Surveys key women figures in classical and contemporary rhetorical traditions and challenges the strategies used to historicize this tradition from feminist perspectives. Explores diverse feminist rhetorical discourses informed by race, sexual orientation, ethnicity and social class. Prerequisite: WRTC 103  or equivalent and junior or senior standing, or permission of instructor.
  
  • SCOM 425. Leadership Communication


    3.00
    This course promotes understanding and development of organizational leadership through investigation of theory and analysis. Students explore varied and sometimes contradictory models of leadership and learn how to articulate and express ideas that encourage others to advocate for and bring about positive change.
  
  • SCOM 431. Legal Communication


    3.00
    Study of the role of communication in the legal process. Emphasis on communication questions/problems which litigants, lawyers, judges and jurors face. Consideration of legal argument, negotiation, trial advocacy, decision making and communication technologies.
 

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