Aug 17, 2018  
2018-19 Undergraduate Catalog 
    
2018-19 Undergraduate Catalog

Media Arts and Design, Creative Advertising Concentration, B.S.


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Degree and Major Requirements

A student must complete a minimum of 39 SMAD credits. In addition to courses in the School of Media Arts and Design, students must complete at least 75 non-SMAD credits.

Concentrations 

Creative Advertising

This professionally oriented concentration provides students with the knowledge and skills to create and manage advertising programs emphasizing new media. In addition to the theoretical concepts underlying advertising, students learn strategic creative writing, effective message design, and media production. Students also learn strategic planning, implementation and evaluation of new media technologies, and research and analysis of current trends and applications. The program reviews ethical and legal issues involved in the creative advertising process and the use of new media. Students planning careers in creative advertising should obtain a broad liberal arts education to better understand the characteristics that make the diversified communication process effective across various media and organizations.

Degree and Major Requirements


A student must complete a minimum of 39 SMAD credits. In addition to courses in the Media Arts and Design, School of , students must complete at least 75 non-SMAD credits.

Degree Requirements


Required Courses


  • General Education  41 Credit Hours 1
  • Quantitative requirement 3 Credit Hours 2
  • Scientific Literacy requirement 3-4 Credit Hours 2
  • University electives 33-34 Credit Hours
  • Major requirements 39 Credit Hours
Total: 120 Credit Hours

Footnotes

1 The General Education  program contains a set of requirements each student must fulfill. The number of credit hours necessary to fulfill these requirements may vary.
2 In addition to course work taken to fulfill General Education  requirements.

Major Requirements


Choose one of the following concentrations: 24 Credit Hours

  • Converged Media
  • Creative Advertising
  • Digital Video and Cinema
  • Journalism
Total: 39 Credit Hours

Footnote

1 Students may receive SMAD credit for either SMAD 301  or SMAD 301L , but not both.

Concentration Requirements


Choose one of the following: 3 Credit Hours


Total: 39 Credit Hours


Footnotes

1 This course fulfills the College of Arts and Letters writing-intensive requirement for the major.
2 These courses satisfy concentration requirements when the topic is appropriate.
3 Students may receive SMAD credit for either SMAD 301  or SMAD 301L , and SMAD 472  or SMAD 472L , but not both.

Recommended Schedule for Majors


First Year


Total: 30 Credit Hours


Second Year


Total: 30 Credit Hours


Third Year


Total: 30 Credit Hours


Fourth Year


Total: 30 Credit Hours


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