Apr 25, 2024  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

SCOM 612. Stakeholder Engagement

3.00
Typically Offered: Every other year
Crosslisted No

An advanced seminar focusing on understanding stakeholders and decision-making processes. Engaging stakeholders is central to strategic communication. This seminar explores a wide range of stakeholder theories as a foundation for successful applied strategic communication. The seminar covers both the critical evaluation of theories and application in cases.