Apr 19, 2024  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MBA 602. Management of New Product Development

3.00
The management of new product development will be explored. The course focuses on managerial issues involved in the new product development process with a special emphasis on managing opportunity identification, product concept development, product concept evaluation, prototype testing and the launch of new products into the market place.