Mar 29, 2024  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MBA 665. Internet Marketing


3.00
Studies the culture and demographics of the Internet, online business strategies, and the hardware and software tools necessary for online marketing practice. Students learn to identify relevant target segments; develop product opportunities, pricing structures and distribution channels over the Internet; and execute marketing strategy in computer mediated environments.