May 04, 2024  
2017-2018 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Message from the President
  University Calendar
  About the University
  Admissions
  Colleges
  General Education: The Human Community
  Degrees Offered
  Programs of Study
  Course Descriptions
  Academic Policies and Procedures
  Student Services and Learning Resources
  University and Post-Graduate Resources
  Tuition and Fees
  Financial Aid, Scholarships and Student Employment
  University Faculty
HELP
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

SMAD 443. Creative Advertising Campaigns

3.00
Study how to develop a creative advertising campaign across a range of traditional and new media. Examine the creative process including conceptualizing, brainstorming, idea generation, copywriting, and design layout. Emphasis on using creativity as a foundation to develop and sell the big idea. Focus on the stages of creative inspiration, concepts of the creative process and roles/functions of creative professionals in advertising, culminating in a creative advertising campaign. Prerequisites: SMAD 203   and SMAD 342  , or permission of instructor.