Mar 28, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

SCOM 461. Public Relations Campaigns


3.00
The capstone course for the public relations program of study. Students further their theoretical understanding and practical skills in the processes of research, planning, communication/action, and evaluation by conducting campaigns for specific organizations. Prerequisites: SCOM 362, one advanced public relations technique course (SCOM 361 or 367), one advanced research method course (SCOM 381, 383, 385, 386, or 388), and one public relations context course (SCOM 363, 365, 369, or 460).