May 04, 2024  
2016-2017 Graduate Catalog 
    
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2016-2017 Graduate Catalog [ARCHIVED CATALOG]

MBA 625. Online Search Advertising

3.00
This course utilizes problem-based learning (PBL) where teams solve complex online marketing problems. PBL develops reflective and flexible thinkers who use knowledge to take action. Active learners are involved in online marketing campaigns. Client relationships, financial constraints, market competition, time limitations and technology impact decisions. Teams work with clients in a live marketing platform using a real budget. Campaigns require finance, advertising, and marketing decisions.