Dec 13, 2019  
2018-19 Undergraduate Catalog 
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

WRTC 412. Content Strategy

Focused study of the theory and practice of building a content strategy applicable for a variety of organizations (business, nonprofit, government). Students will learn content strategy theories, perform case study analyses and apply their findings to the design of content strategies with specific organizations in mind. Prerequisite: WRTC 200  and WRTC 201 , or permission of instructor.