May 21, 2019  
2018-19 Undergraduate Catalog 
    
2018-19 Undergraduate Catalog

MKTG 410. Social Media Marketing


3.00
The class covers the foundations of social media including the predominantly used social media platforms, when and how to use each effectively, and a glimpse into the social psychology behind interactions within and across social media platforms.  Prerequisite: MKTG 384 .