Dec 14, 2019  
2018-19 Undergraduate Catalog 
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 410. Social Media Marketing

The class covers the foundations of social media including the predominantly used social media platforms, when and how to use each effectively, and a glimpse into the social psychology behind interactions within and across social media platforms.  Prerequisite: MKTG 384 .