Apr 24, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

IA 370. Advanced Competitive Intelligence

Competitive intelligence is developing actionable foresight regarding competitive dynamics that can be used to enhance the speed and quality of decision-making. The main objectives of this course are to teach students to think and act strategically as a CI professional and to develop students’ capacity to think strategically about a company, its business position, how it can gain sustainable competitive advantage and how its strategy can be implemented and executed successfully with the support of CI. Prerequisite: IA 210 .