Oct 18, 2019  
2018-19 Undergraduate Catalog 
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 440. Retail Strategy and Buying

This course examines merchandising as a major element in the marketing of consumer goods. The student will learn the software tools and formulas for merchandising strategy in a computer mediated environment and the basics of market centers and global sourcing. Prerequisite: COB 300 or permission of the academic unit head.