Apr 16, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 450. Business Marketing

3.00
An analysis of the policies and procedures in marketing to business buyers. The course provides emphasis on special problems connected with the segmentation and target marketing, purchase, distribution, promotion, and development of business­-to­-business goods and services. Prerequisite: COB 300 or permission of the academic unit head.