Jun 17, 2019  
2018-19 Undergraduate Catalog 
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 450. Business Marketing

An analysis of the policies and procedures in marketing to business buyers. The course provides emphasis on special problems connected with the segmentation and target marketing, purchase, distribution, promotion, and development of business­-to­-business goods and services. Prerequisite: COB 300 or permission of the academic unit head.