Jul 18, 2019  
2018-19 Undergraduate Catalog 
    
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 470. Strategic Internet Marketing


3.00
Studies the culture and demographics of the Internet and examines online business strategies. Students will learn the hardware and software tools necessary for Internet commerce, identify appropriate target segments, develop product opportunities, price structures and distribution channels over the Internet and execute marketing strategy in computer-mediated environments. Prerequisite: COB 300 and MKTG 384  or permission of the academic unit head.