Oct 23, 2019  
2018-19 Undergraduate Catalog 
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

KIN 332. Introduction to Marketing in the Sport Industry

This course will introduce students to the application of basic principles of marketing and consumer behavior to the managed sport industry (i.e., professional sport, intercollegiate athletics, commercial fitness, sporting goods, etc). This class will provide a foundation for students to engage in advanced work in marketing, consumer behavior, and related fields. Prerequisite: KIN 241  .