May 21, 2019  
2018-19 Undergraduate Catalog 
    
2018-19 Undergraduate Catalog

HM 414. Beverage Management and Marketing


3.00
The course is designed to enhance knowledge in the identification and evaluation of beverages typically served in hospitality establishments. Special attention is given to alcoholic and non-alcoholic beverages with regard to price/quality relationships; channels of distribution and marketing; trends and current issues faced by the industry; and service ethics. Prerequisite: Must be 21 years of age or older and declared HM major, HM 402  or permission of director.