Apr 18, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

SCOM 461. Public Relations Campaigns

3.00
SCOM 385  The capstone course for the public relations program of study. Students further their theoretical understanding and practical skills in the processes of research, planning, communication/action, and evaluation by conducting campaigns for specific organizations. Prerequisite: SCOM 362 , one advanced public relations technique course (SCOM 361  or SCOM 367 ), one advanced research method course (SCOM 381 , SCOM 383 , SCOM 385 , SCOM 386 , or SCOM 388 ), and one public relations context course (SCOM 363 , SCOM 365 , SCOM 369 , or SCOM 460 ).